# Subtle Enhancing Eyelashes Ardell Recently Expanded its Portfolio with the Launch of Naked Lashes By Grace Mahas | Published 2021-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/naked-lashes References: [londondrugs](https://www.londondrugs.com/ardell-professional-naked-false-lashes---424/L0881984.html) & [ardellshop](https://www.ardellshop.com/?sd) [Ardell](https://www.trendhunter.com/trends/ardell-beauty-naked-collection) -- the premium cosmetic company beloved by celebrities and makeup artists alike -- recently expanded its portfolio with the introduction of the new [Naked Lashes](https://www.trendhunter.com/trends/cabanamilk). The high-quality lashes were designed to subtly enhance the volume and length of your natural lashes and are available as both strip lashes and magnetics. The Naked Lashes by Ardell are created using the brand's super-soft and comfortable Invisiband alongside [Magnetic technology](https://www.trendhunter.com/trends/impress-falsies), allowing users to feel like they are wearing nothing at all. The beautiful, soft, and lightweight lashes seamlessly blend with the wearer's natural lashes, creating a visible difference. These cutting-edge lashes are perfect for both novices and professionals alike. Consumers can find the Ardell Naked lashes online and at select retailers. Image Credit: Ardell ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 43% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Subtle-lash Revolution:** Top lash brands are focusing on creating subtle-enhancing lash products with cutting-edge technology to meet the preferences of modern makeup enthusiasts. - **Magnetic Lashes Innovation:** The use of magnetic technology in creating easy-to-wear lash products is becoming increasingly popular among consumers looking for hassle-free makeup solutions. - **Soft-comfortable Band Design:** Lash product manufacturers are improving the comfort of their products by using super-soft, lightweight, and seamless band materials that provide a natural feel when worn. ### Where This Applies - **Cosmetics Industry:** Opportunity for cosmetics companies to leverage subtle-enhancing lash products with cutting-edge technology to meet the demands of the modern beauty market. - **Retail Industry:** Retailers can enhance their inventory by adding subtle-enhancing lash products with cutting-edge technology that are hassle-free, easy to wear, and provide a comfortable natural feel. - **Fashion Industry:** Fashion brands can expand their product lines to include subtle-enhancing lash products with cutting-edge magnetic technology that complement their clothing line, providing a complete look to fashion enthusiasts. ## Related on Trend Hunter - [Comfort-Focused Underlash Collections](https://www.trendhunter.com/trends/seamless-underlash.md) - [Pre-Glued Mess-Free Lashes](https://www.trendhunter.com/trends/press-on-lashes.md) - [Balayage-Inspired False Lashes](https://www.trendhunter.com/trends/balayage-wispies.md) - [Natural-Looking Self-Stick Lashes](https://www.trendhunter.com/trends/selfstick-xtension-strips.md) - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md) - [Glue-Free Natural-Looking Falsies](https://www.trendhunter.com/trends/impress-falsies.md) - [MUA-Approved False Lashes](https://www.trendhunter.com/trends/velour-x-cgonzalez.md) - [Salon-Grade Lash Extension Kits](https://www.trendhunter.com/trends/lash-extension-kit.md) - [Efficient Lash-Enhancing Products](https://www.trendhunter.com/trends/renewing-lash-serum.md)