# Vegan-Friendly Protein Drinks The Naked Indulgent Protein Beverages Come in Two Flavors By Michael Hemsworth | Published 2021-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/naked-indulgent-protein References: [drugstorenews](https://drugstorenews.com/naked-rolls-out-plant-based-protein-beverage-line) & [nakedjuice](https://www.nakedjuice.com) The Naked Indulgent Protein beverages are a new smoothie refreshment option from the brand for consumers looking to enjoy a [rich, creamy flavor experience](https://www.trendhunter.com/trends/premier-protein-indulgence) that will help them stay fueled throughout the day. The drinks come in Chocolate and Vanilla flavor options, which are each formulated with 30-grams of [plant-based protein](https://www.trendhunter.com/trends/evive-debuts-protein-powders) to help make them as satisfying as possible. The drinks are both vegan, Non-GMO Project verified and are also made without any preservatives in the recipe, according to the brand. The Naked Indulgent Protein beverages are made with a blend of [almond milk](https://www.trendhunter.com/trends/silk-protein), pea protein concentrate and soy protein isolate. The drinks are priced at $3.19 each for a 15.2-ounce serving size and can be found at a range of retailers nationwide. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 87% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Drinks:** The trend toward vegan-friendly protein drinks made from plant-based sources represents an opportunity for the food and beverage industry to innovate and meet the demands of health-conscious consumers. - **Non-gmo Verification:** The increasing demand for non-GMO products, like Naked's Indulgent Protein beverages, presents an opportunity for the agriculture industry to develop new crops and food production methods that meet this standard. - **Clean Label Products:** The popularity of Naked's preservative-free recipe reflects a trend toward greater consumer demand for clean label products made from natural ingredients that align with their health and wellness goals. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the trend toward plant-based protein drinks by developing new, innovative products that incorporate a variety of alternative protein sources. - **Agriculture:** The agriculture industry can meet the growing demand for non-GMO products by investing in new crop development or implementing production methods that eliminate the need for genetic modification. - **Consumer Goods:** The demand for clean label products like Naked's Indulgent Protein beverages presents an opportunity for the consumer goods industry to develop new marketing strategies that appeal to health-conscious consumers and highlight the natural ingredients in their products. ## Related on Trend Hunter - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Nutritious Protein Smoothies](https://www.trendhunter.com/trends/pressed-juicery-protein-smoothies.md) - [Artisan Athlete Protein Drinks](https://www.trendhunter.com/trends/not-shake-protein.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Dessert-Like Plant Protein Drinks](https://www.trendhunter.com/trends/rebbl-protein-beverages.md) - [Organic High-Protein Smoothies](https://www.trendhunter.com/trends/organic-highprotein-smoothies.md) - [Functional Flavor-Driven Smoothie Ranges](https://www.trendhunter.com/trends/naked-smoothies.md) - [Fall-Flavored Protein Powders](https://www.trendhunter.com/trends/pumpkin-spice-protein-shake.md)