# Blended Double-Matured Malt Whiskies Edrington Recently Launched Its Naked Grouse Whiskey By Riley von Niessen | Published 2018-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/naked-grouse References: [nakedgrouse](https://nakedgrouse.com/) Edrington, an independent premium spirits company that's based out of Scotland, has expanded its offerings with the addition of the Naked Grouse Blended Malt Whisky. Affordably priced at $35 USD a bottle, the whiskey is characterized by its single-malt quality of flavor, which goes through a double maturing process in [sherry casks](https://www.trendhunter.com/trends/the-masters-anthology-whiskey). To create Naked Grouse Whiskey, Edrington combines three [single malt whiskies](https://www.trendhunter.com/trends/single-malt-cocktails), which are named The Macallan, Highland Park, and Glenrothes. Due to the combination of malt whiskies and the unique maturing process, Naked Grouse boasts a full-bodied flavor that has notes of baked apples, chocolate, and currants. With the [weather growing colder](https://www.trendhunter.com/trends/coldweather-whisky-cocktail) and the holidays quickly approaching, Naked Grouse Blended Malt Whisky makes for a great addition to the accompanying celebrations. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Blended-malt Whiskies:** Opportunity to create unique blended malt whiskies that go through a double maturing process in different types of casks. - **Affordable Premium Spirits:** Opportunity to offer premium spirits at a more affordable price, appealing to a wider consumer base. - **Flavorful Single-malt Quality:** Opportunity to develop single malt whiskies with distinctive and appealing flavors through innovative maturing techniques. ### Sectors Adopting This - **Spirits and Liquor Industry:** Disruptive innovation opportunity to explore new techniques and processes for producing blended malt whiskies. - **Beverage Retail Industry:** Opportunity to introduce affordable premium spirits like Naked Grouse to the market and attract new customer segments. - **Hospitality and Events Industry:** Opportunity to incorporate flavorful blended malt whiskies like Naked Grouse into menus and beverage offerings for special events and celebrations. ## Related on Trend Hunter - [Complex 28-Year-Old Whiskeys](https://www.trendhunter.com/trends/glendronach-grandeur-batch.md) - [Hybrid Cask-Aged Whiskeys](https://www.trendhunter.com/trends/the-glenlivet-rum-and-bourbon-fusion-cask.md) - [Luxurious 46-Year-Old Spirits](https://www.trendhunter.com/trends/limitededition-scotch-whisky.md) - [Accessible Luxury American Spirits](https://www.trendhunter.com/trends/the-macklowe-kentucky-gold-edition.md) - [Ultra-Rare Single-Malt Whiskeys](https://www.trendhunter.com/trends/the-glen-grant-splendours-collection.md) - [Quadruple-Aged Blended Whiskeys](https://www.trendhunter.com/trends/blended-whiskeys.md) - [Luscious Blended Scotch Whiskeys](https://www.trendhunter.com/trends/blended-scotch-whiskey.md) - [Opulent Scotch Whiskies](https://www.trendhunter.com/trends/glenfiddich-1.md) - [Richly Sherried Highland Single Malts](https://www.trendhunter.com/trends/the-glendronach-cask-strength-batch-12.md)