# Heat Sensor Denim The Naked & Famous Thermochromic Jeans Change Color With Warmth By Jordy E | Published 2013-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/naked-famous-thermochromic References: [fashionotes](http://www.fashionotes.com/content/2013/03/fashionotes-closet-naked-famous-denim-thermochromic-jeans/) & [nakedandfamousdenim](http://www.nakedandfamousdenim.com) The Naked & Famous thermochromic jeans feature a breakthrough technology in fashion. Depending on one's body temperature, the denim changes in color, going from a faded tone to almost white shade. The upscale jean brand has released these pieces by way of a [thermochromic dye](https://www.trendhunter.com/trends/colorchanging-paint-1). Interestingly, the garments also react to outdoor temperatures. If it is cold outside, ivory coloring retreats to a blue hue. While both male and female consumers may not necessarily need this line of [heat-reactant apparel](https://www.trendhunter.com/trends/temperature-regulating-sports-bra), Naked & Famous has nonetheless played up on a playful and fresh niche in the style industry. The label is moreover on the fore of an important and expansive [merger between current design and technology](https://www.trendhunter.com/trends/programmable-clothing) ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Thermochromic Clothing:** The development of thermochromic garments can lead to opportunities for more creative and functional clothing. - **Smart Fashion:** The combination of technology and fashion creates opportunities for innovative smart clothing and accessories. - **Eco-friendly Apparel:** Thermochromic dye can be used to create eco-friendly apparel that reduces waste and environmental impact. ### Where This Applies - **Fashion Industry:** The fashion industry can incorporate thermochromic dye technology into their designs, opening up opportunities for creative clothing lines. - **Technology Industry:** The use of thermochromic dye technology in clothing has potential for the technology industry to create new and innovative products. - **Textile Industry:** The textile industry can benefit from using thermochromic dye technology to create functional clothing that reacts to body temperature or external environments. ## Related on Trend Hunter - [Thermal Stress-Monitoring Apparel](https://www.trendhunter.com/trends/mij-technology.md) - [Thermal Layering Systems](https://www.trendhunter.com/trends/uniqlos-heattech.md) - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [Climate-Responsive Color-Changing Paints](https://www.trendhunter.com/trends/colorchanging-paint-1.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Weather Resistant Jeans](https://www.trendhunter.com/trends/coated-jeans.md) - [Touch-Activated Color-Changing Chairs](https://www.trendhunter.com/trends/pangolin.md) - [Eco-Friendly Fashion Color Dyes](https://www.trendhunter.com/trends/cone-denim-1.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md)