# Female-Only Sneaker Shops Naked Copenhagen Exclusively Sells Women's Athletic Footwear By Rebecca Byers | Published 2015-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/naked-copenhagen References: [nakedcph](http://www.nakedcph.com/) & [facebook](https://www.facebook.com/pages/Naked/113763585398618) Opened in 2004, [Naked Copenhagen](https://www.trendhunter.com/trends/naked-copenhagen-1) is a sneaker retailer targeting women exclusively. As the world of sneakers is generally geared toward men, Naked Copenhagen has seen considerable success by catering to a demographic often left out of the equation. While many female sneaker fans are forced to purchase men's sneakers, Naked creates a marketplace exclusively for women, which in turn is sure to inspire designers to reassess their target demographic. As mainstream female-targeted store [Lady Foot Locker](https://www.trendhunter.com/trends/dioriviera-2026-collection) recently announced they will be winding down operations in 2015, there is apparently room for smaller women's sneaker boutiques to move in. With an easy-to-use online store and a few exciting collaborations with brands like [Reebok](https://www.trendhunter.com/trends/reebok-x-anine-bing), Naked Copenhagen is likely to be tapping into an under-served market that they are growing to define. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Female-centric Retail:** The success of Naked Copenhagen could inspire more brands and retailers to cater exclusively to women, a demographic that is often left out of the equation in the sneaker industry. - **Gender-inclusive Design:** Naked Copenhagen's focus on female sneakerheads could encourage designers to reassess their target demographic and create more gender-inclusive designs. - **Small-batch Collaborations:** Naked Copenhagen's collaborations with brands like Reebok demonstrate the potential for small-batch, exclusive collaborations to drive customer engagement and interest. ### Industries Being Reshaped - **Athletic Footwear:** Naked Copenhagen's success in catering exclusively to women suggests that there is an under-served market in the sneaker industry that could be tapped into with gender-specific designs and marketing. - **Retail:** As mainstream female-targeted store Lady Foot Locker winds down operations, smaller women's sneaker boutiques like Naked Copenhagen have an opportunity to move in and capture market share in the retail industry. - **Fashion Design:** Naked Copenhagen's focus on female sneakerheads could inspire fashion designers to create more gender-inclusive designs that cater to under-served markets in the fashion industry. ## Related on Trend Hunter - [Danish Summer-Inspired Footwear](https://www.trendhunter.com/trends/naked-copenhagen-1.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Women-Only Tennis Shoes](https://www.trendhunter.com/trends/the-intrigue.md) - [Limited-Edition Urban Sneakers](https://www.trendhunter.com/trends/uneek-sneaker.md) - [Women-Specific Soccer Cleats](https://www.trendhunter.com/trends/ida-sports.md)