# Nitrite-Free Bacon Lines The Finnebrogue Naked Bacon Comes in Two Different Options By Michael Hemsworth | Published 2018-01-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/naked-bacon References: [foodbev](https://www.foodbev.com/news/finnebrogue-nitrite-free-bacon/) & [finnebrogue](http://www.finnebrogue.com) The Finnebrogue Naked Bacon has been developed as a [new line of pork products](https://www.trendhunter.com/trends/finnebrogue-and-guinness) from the Ireland-based brand that is created without the use of nitrites. Touted as the world's first [line of bacon](https://www.trendhunter.com/trends/bacon-product-range) that is free from nitrites, the products ditch the harmful ingredient due to the recent study by the [World Health Organization](https://www.trendhunter.com/trends/heura-york-ham-style-slices) that the stuff can be as dangerous as asbestos to human health. This is because nitrites become nitrosamines in the gut after ingestion, which are cancer causing and best to be avoided. Speaking on the new Finnebrogue Naked Bacon line, Finnebrogue Chairman, Denis Lyn, said, "The problem with bacon is dead simple. Bacon contains nitrites, nitrites produce nitrosamines in your gut and nitrosamines are carcinogenic. Nitrites should not be in food. Our Naked Bacon is not only safer than any other bacon on the market, it also tops the charts in blind taste tests." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Nitrite-free Food:** Developing food products that are free from nitrites as a safer and healthier alternative. - **Clean Label:** Creating product labels that clearly state their ingredients to inform consumers who are looking for safer and healthier food options. - **Health-conscious Diet:** Encouraging the increasing demand and popularity of a diet that is focused on overall health and wellness. ### Who This Affects Most - **Food Manufacturing:** Developing and manufacturing nitrite-free products to provide healthier food options for consumers who are concerned about their health. - **Labeling and Packaging:** Creating and designing effective product labels and packaging that clearly inform consumers about the ingredients of the products they purchase. - **Health and Wellness:** Promoting health and wellness products and services that cater to a growing demand for healthier lifestyle choices. ## Related on Trend Hunter - [Clean Label Meat Preservatives](https://www.trendhunter.com/trends/natural-nitrite-alternative.md) - [Fully Cooked Organic Bacons](https://www.trendhunter.com/trends/fully-cooked-sunday-bacon.md) - [Smoky Uncured Pork Products](https://www.trendhunter.com/trends/hickory-smoked-uncured-pork-bacon.md) - [Delectable Plant-Based Bacons](https://www.trendhunter.com/trends/plantbased-bacons.md) - [Better-for-You Plant-Based Bacon](https://www.trendhunter.com/trends/ozo-plantbased-bacon.md) - [Low-Fat Plant-Based Bacon](https://www.trendhunter.com/trends/77-foods-bacon.md) - [Preservative-Free Cured Meats](https://www.trendhunter.com/trends/olli-salumeria.md) - [Savory Breakfast Bites](https://www.trendhunter.com/trends/savory-breakfast-bites.md) - [Beefy Butcher Bacon Products](https://www.trendhunter.com/trends/streaky-beef-bacon.md)