# Nomad-Inspired Couches Raz Omer's Naja Couch is an Inflatable Alternative to Expensive Furniture By Ell Smith | Published 2017-08-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/naja-couch References: [designboom](https://www.designboom.com/design/raz-omer-naja-sofa-08-01-2017/) & [razomer](https://www.razomer.com/) Raz Omer's 'Naja couch' is carving a place for nomadic living in the design world. This [inflatable couch](https://www.trendhunter.com/trends/z-lounger) encapsulates the rapid lifestyle changes of Millennial living. This design poses as a solution to the growing demographic of young people who are subjected to compact and temporary living arrangements. To help perpetual renters break free of the financial commitment of couches, this comfortable two-meter sofa can be assembled without tools or screws. In addition to being cost-effective and user-friendly, the couch also offers consumers a lightweight and ultra-portable piece of furniture that's ideal for temporary living situations. The stylish bubble-shaped couch offers a fashionable alternative to expensive and heavy couches, and aims to ensure that young people can transport all their furniture with them between moves. Photo Credits: [designboom](https://www.designboom.com/design/raz-omer-naja-sofa-08-01-2017/), [razomer](https://www.razomer.com/) ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Inflatable Furniture:** The trend for inflatable furniture offers a low-cost and portable solution for the growing demographic of young people who are subjected to compact and temporary living arrangements. - **Nomadic Living:** The rise of nomadic living has created a growing demand for furniture that is lightweight and easy to transport. - **Toolless Assembly:** The trend for toolless assembly allows for fast and easy furniture set up, making it ideal for those who live in temporary living arrangements. ### Sectors Adopting This - **Furniture Industry:** The furniture industry has an opportunity to tap into the growing market of young people who are living in compact and temporary living arrangements and offer cost-effective and portable options for them. - **Home Decor Industry:** The home decor industry has an opportunity to create stylish and functional products for those living a nomadic lifestyle. - **Design Industry:** The design industry has an opportunity to incorporate sustainable and innovative materials into furniture and decor products to meet the needs of those living a nomadic lifestyle. ## Related on Trend Hunter - [Inflatable Campsite Couch Designs](https://www.trendhunter.com/trends/bote-aero-couch.md) - [Modular Inflatable Furniture Sets](https://www.trendhunter.com/trends/transforming-sofa.md) - [Envelope-Packaged Couch Designs](https://www.trendhunter.com/trends/couch-in-an-envelope.md) - [Portable Air-Filled Sofas](https://www.trendhunter.com/trends/sofa-made-from-air.md) - [Automatic Self-Inflating Furniture](https://www.trendhunter.com/trends/selfinflating-furniture.md) - [Modular Inflatable Gear](https://www.trendhunter.com/trends/conqueror-inflatable.md) - [Foldable Camping Couches](https://www.trendhunter.com/trends/camping-couch.md) - [Versatile Modular Couches](https://www.trendhunter.com/trends/transformer-couch-20.md) - [Rippled Modular Furniture Systems](https://www.trendhunter.com/trends/puffa-furniture.md)