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# Maple-Flavored Porridge Cereals
The Nairn’s Scottish Porridge Oats with Maple Syrup are Indulgent

By Michael Hemsworth | Published 2022-10-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/nairns-scottish-porridge-oats
References: [talkingretail](https://www.talkingretail.com/products-news/grocery/nairns-launches-new-addition-to-its-gluten-free-range-20-10-2022/) & [nairns](https://nairns.com/)

![Maple-Flavored Porridge Cereals](https://cdn.trendhunterstatic.com/thumbs/491/nairns-scottish-porridge-oats.jpeg)

The [Nairn’s](https://www.trendhunter.com/trends/nairn) Scottish Porridge Oats with Maple Syrup is the latest flavor from the brand for its gluten-free cereal range perfect for consumers to choose this fall when looking to fuel up in the morning.

The cereal is crafted with a base of wholegrain oats along with [real maple syrup](https://www.trendhunter.com/trends/organic-maple-syrups) to give it just the right amount of sweetness. The cereal maintains a high fiber recipe that's also a source of protein and plant-based to make it great for vegetarian or vegan consumers alike.

The Nairn’s Scottish Porridge Oats with Maple Syrup is being launched in the UK in 400-gram packs at a suggested price point of £2.50. The product is approved by [Coeliac UK](https://www.trendhunter.com/trends/nairns-toffee-flavour-oaties) to feature the Crossed Grain logo to help shoppers easily identify its gluten-free recipe.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 16% | Activity: 27% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Maple-flavored Cereals:** The trend towards new and unique breakfast flavors which incorporate natural sugars and flavors presents an opportunity for companies to expand their cereal offerings.
- **Gluten-free Cereals:** The rising demand for gluten-free foods creates a space for companies to experiment with different grains that lend themselves well to baking and breakfast cereals.
- **Plant-based Cereals:** The continued trend towards plant-based eating presents an opportunity for companies to develop breakfast cereals that are high in protein and fiber while remaining vegetarian or vegan.

### Who This Affects Most

- **Food Manufacturing:** The development of new breakfast flavors and gluten-free options in the cereal industry requires research and development teams to experiment with different combinations of grains and flavors.
- **Packaged Food Sales:** As the demand for healthy breakfast options increases, there is a growing market for packaged breakfast foods that offer convenience and nutrition.
- **Specialty Food Retail:** As unique breakfast flavors become more popular, specialty food retailers have the opportunity to feature these products, raising awareness and driving sales.

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- [Nutty Fiber-Rich Cereals](https://www.trendhunter.com/trends/maple-cinnamon-cheerios-hearty-nut-medley.md)
- [Value-Conscious Pancake Syrups](https://www.trendhunter.com/trends/maple-crest-pancake-syrup.md)
- [Nutty Vegan Granola Cereals](https://www.trendhunter.com/trends/almond-pecan-crunch.md)
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