# Gluten-Free Oat Chips Nairn’s Expands Pop Oats Range with the New 24-Case Format for Wholesalers By Kanesa D | Published 2023-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nairn References: [talkingretail](https://www.talkingretail.com/products-news/biscuits-cakes/pop-oats-range-in-new-bigger-cases-17-11-2023/) & [nairns](https://nairns.com/)  [Nairn’s](https://www.trendhunter.com/trends/nairns-marmite-cheese-oatcakes) has launched its innovative [Pop Oats](https://www.trendhunter.com/trends/pop-oats) range in a new 24-case format, catering specifically to wholesalers. Positioned as the first gluten-free popped oat snack in the market, Nairn’s Pop Oats offer a light, crispy texture, rich flavor, and are an excellent source of fiber. Nairn’s Pop Oats stand out by containing 60% less fat than traditional fried crisps, with a calorie count of just 83 per pack. The range comes in three enticing flavors: Salt & Vinegar, BBQ, and Sour Cream & Chive, providing a savory alternative in the gluten-free snack category, which traditionally leans towards sweet options. Priced at £0.89-98p per pack, Nairn’s Pop Oats brings a texture experience akin to market-leading [popped potato snacks](https://www.trendhunter.com/trends/popchips-sweet-heat). Image Credit: Nairn ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 24% | Activity: 30% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Gluten-free Popped Oat Snacks:** Nairn’s Pop Oats offer a light, crispy texture, rich flavor, and are an excellent source of fiber. - **Lower-fat Snack Options:** Nairn’s Pop Oats contain 60% less fat than traditional fried crisps, with a calorie count of just 83 per pack. - **Savory Gluten-free Snacks:** Nairn’s Pop Oats provide a savory alternative in the gluten-free snack category, which traditionally leans towards sweet options. ### Where This Applies - **Wholesale Distribution:** Nairn’s Pop Oats introduces a new 24-case format, catering specifically to wholesalers. - **Health Food:** Nairn’s Pop Oats are positioned as the first gluten-free popped oat snack in the market, offering a healthier alternative to traditional snacks. - **Snack Food:** Nairn’s Pop Oats bring a texture experience akin to market-leading popped potato snacks, appealing to snack enthusiasts. ## Related on Trend Hunter - [Fiber-Rich Puffed Oat Snacks](https://www.trendhunter.com/trends/puffed-oat-cakes.md) - [Crunchy Popped Oat Snacks](https://www.trendhunter.com/trends/pop-oats.md) - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Reduced Sugar Toffee Biscuits](https://www.trendhunter.com/trends/nairns-toffee-flavour-oaties.md) - [Chickpea-Based Crunchy Snacks](https://www.trendhunter.com/trends/chickpea-puff.md) - [Vegan-Friendly Nacho Crisps](https://www.trendhunter.com/trends/popchips-nacho.md) - [Plant-Based Low-Calorie Rice Crisps](https://www.trendhunter.com/trends/chikas-rice-crisps.md) - [Health-Focused Popped Snacks](https://www.trendhunter.com/trends/popchips-snacks.md) - [Health-Focused Lentil Chips](https://www.trendhunter.com/trends/properchips-multipack-range.md)