# Overgrown Pubic Hair Ads The Nair for Men Campaign is Hilariously Inappropriate By Meghan Young | Published 2013-03-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/nair-for-men-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/03/nair-for-men-its-time/) & [mohawkcollege](http://www.mohawkcollege.ca) Many women go to hell and back when it comes to taming the beast that is their hair, so it shouldn't be too much to ask for men to do the same as the Nair for Men campaign points out. Reading simply, 'It's time,' the images depicts men with seriously overgrown pubic hair. Bushy enough to keep their private parts under wrap, the shock value of seeing so much hair will inspire many different reactions. Of course, the most important reaction is proaction. The Nair for Men campaign was hilariously created by Mohawk College, a school based in Hamilton, Canada. Art directed and photographed by Justin Turco, the direct copy was done by Jessica Tobin. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 38% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Male Grooming Ads:** There is an opportunity for brands to create more male grooming ads that acknowledge the need for personal care and comfort. - **Shockvertising:** Brands can leverage shock value in advertising to get noticed and create an impact in a crowded advertising landscape. - **Humorous Marketing:** Humor can be an effective tool for brands to highlight common pain points and connect better with their target audience. ### Sectors Adopting This - **Personal Care:** Brands in the personal care industry can use humor and shock value in their marketing campaigns to appeal to customers who value comfort and convenience. - **Advertising:** The advertising industry can explore the use of humor and shock value to create disruptive campaigns that generate buzz and drive engagement. - **Education:** Educational institutions can use humor and creativity in their marketing campaigns to capture the attention of potential students and create a positive brand image. ## Related on Trend Hunter - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Intimate Body Hair-Removing Collections](https://www.trendhunter.com/trends/pubic-hair-skin.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md)