# Nail Polish Brand Expansions Nails.INC Polishes Rollout into Canadian Retail Stores By Debra John | Published 2025-01-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nailsinc-polishes References: [nailsinc](https://www.nailsinc.com/1) & [instagram](https://www.instagram.com/nailsinc/)  [Nails.INC](https://www.trendhunter.com/trends/fourinone-nail-polis) polishes rollout into North America, specifically within Canada, marking a significant expansion for the brand. As part of this exciting development, the brand introduces its innovative new product, 'It’s Topless.' This "4-in-1 formula combines Base Coat, Treatment, Color, and Top Coat in a single bottle, offering a convenient solution that delivers salon-quality gel results without the need for UV light." Furthermore, the formula is infused with bio-peptides, enhancing overall nail health with every use. Available in eight vibrant shades, 'It’s Topless' dries to the touch in just 50 seconds, providing a quick and efficient application. Currently, it can be found at [Shoppers Drug Mart](https://www.trendhunter.com/trends/kiss-and-impress-nails) for $14.95, and the product will expand to Walmart and [Loblaws](https://www.trendhunter.com/trends/loblaw-and-marvel) starting in March 2025. This new release responds to the growing demand for a gel-like finish without the harmful effects of UV light, making it a safer, more accessible option for consumers. Image Credit: Nails.INC ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 84% | Activity: 91% | Freshness: 34% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Multi-functional Beauty Products:** The rise of multi-functional beauty products like Nails.INC's 'It’s Topless' points to a growing consumer preference for simplified beauty routines that combine multiple benefits in one solution. - **Uv-free Nail Solutions:** With increasing awareness of health risks associated with UV light, UV-free nail solutions provide a safer alternative while delivering professional salon-quality results at home. - **Rapid-dry Nail Polishes:** The innovation of ultra-fast drying formulas like those in 'It’s Topless' caters to consumers' desire for efficiency and convenience in their personal care routines. ### Who This Affects Most - **Cosmetics:** The cosmetics industry continues to innovate with products that merge functionality and health benefits, appealing to health-conscious and time-pressed consumers. - **Retail:** Retailers are expanding their offerings with innovative beauty products to attract discerning customers seeking convenience and effectiveness in their purchase choices. - **Health and Wellness:** The health and wellness industry sees demand for beauty products that promise added benefits like improved nail health, aligning with a holistic approach to personal care. ## Related on Trend Hunter - [Four-In-One Nail Polishes](https://www.trendhunter.com/trends/fourinone-nail-polis.md) - [Expanding Press-On Nail Offerings](https://www.trendhunter.com/trends/kiss-and-impress-nails.md) - [Innovative Nail Product Collections](https://www.trendhunter.com/trends/nail-products.md) - [Sunlight-Reactive Nail Polishes](https://www.trendhunter.com/trends/forever-wear-chill-paint.md) - [Salon-Quality Gel Nail Polishes](https://www.trendhunter.com/trends/ardell-1-step-gel-polish.md) - [At-Home Gel Polish Systems](https://www.trendhunter.com/trends/gelement.md) - [Self-Correcting Nail Polishes](https://www.trendhunter.com/trends/opi-gelcolor-intelligel-system.md) - [Decadent Superfood Nail Polishes](https://www.trendhunter.com/trends/le-sweet-nail-polish.md) - [Sleek Nail Polish Pens](https://www.trendhunter.com/trends/nail-pen.md)