# Rapper-Starring Nail Supplement Ads Reebok Tapped Cardi B for Its Nailed It Supplements By Ell Smith | Published 2019-07-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/nailed-it References: [adage](https://adage.com/article/cmo-strategy/reebok-taps-cardi-b-trippy-new-spot/2183971) & [reebok](https://www.reebok.ca/en) Cardi B is known for her impressive nail art, making her the perfect celebrity spokesperson to support [Reebok's](https://www.trendhunter.com/trends/reebokbranded-supplements) new Nailed It supplements -- a new beauty venture from the sportswear giant. Cardi B is featured in the humorous ad from Reebok, in which she's spotted chatting with her friend at a salon. She quickly realizes her Reebok Classic's are untied, however she can't bend down to tie them back up as she's in the process of getting her hair done. Instead, her [manicured nails begin to grow](https://www.trendhunter.com/trends/official-nail-partner) past her knees and down to her shoes, successfully knotting the laces together. The bizarre and humorous commercial aims to highlight the lengthening and strengthening power of Reebok's new Nailed It supplements. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 14% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-supported Beauty Ventures:** Opportunity for other beauty companies to collaborate with popular celebrities to promote their products. - **Humorous Advertising Campaigns:** Chance for brands to create humorous and entertaining ads to capture consumer attention. - **Innovative Beauty Supplements:** Space for developing new and innovative beauty supplements that offer unique benefits to consumers. ### Sectors Adopting This - **Beauty:** Beauty industry can explore partnerships with celebrities to market their products effectively. - **Advertising:** Advertising industry can embrace humor as a strategy to create memorable campaigns. - **Health and Wellness:** Opportunity to create innovative supplements that cater to specific beauty needs and trends. ## Related on Trend Hunter - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Branded Performance Supplements](https://www.trendhunter.com/trends/reebokbranded-supplements.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Collage Basketball Apparel Collaborations](https://www.trendhunter.com/trends/angel-reese.md) - [Rapper-Approved Product Campaigns](https://www.trendhunter.com/trends/topicals.md) - [Vegan Celebrity-Inspired Sneakers](https://www.trendhunter.com/trends/nicki-minaj-2.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Athletic Nail Polish Ambassadors](https://www.trendhunter.com/trends/sally-hansen-and-jared-mccain.md) - [Extreme Plumping Glosses](https://www.trendhunter.com/trends/nyx-big-game.md)