# Nourishing Nail Primers OPI's New Nail Primers Decrease Yellowness, Improve Length and More By Riley von Niessen | Published 2018-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nail-primer References: [popsugar](https://www.popsugar.com/beauty/OPI-Infinite-Shine-Nail-Primers-44642204) & [opi](https://www.opi.com/) [OPI](https://www.trendhunter.com/trends/opi-gelcolor-intelligel-system), the renowned nail polish, care, and art brand that's based in North Hollywood, recently came out with a range of nail primers that are ideal for those who deal with common nail health issues, as well as those who are just looking to make their color last longer. Currently, the brand has four different variations of its nail primers available, which are dubbed the 'Infinite Shine Strengthening Primer,' the 'Infinite Shine Brightening Primer,' the 'Infinite Shine Conditioning Primer,' and the 'Infinite Shine Ridge Filler Primer.' The different formulas are made with key [nourishing ingredients](https://www.trendhunter.com/trends/nail-and-skin-health), such as bamboo extract and lotus flower. When used regularly, the nail primers can decrease the look of yellowness in nails, increase length by strengthening them, and smooth the beds so that consumers can get a long-lasting and even finish. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 5% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Nourishing Nail Primers:** OPI's new nail primers offer nourishing ingredients and multiple benefits. - **Decreasing Yellowness:** Decreasing yellowness in nails is a disruptive innovation opportunity for the nail care industry. - **Increasing Nail Length:** Increasing nail length through strengthening primers presents an opportunity for the nail care industry. ### Industries Being Reshaped - **Nail Care:** The nail care industry can capitalize on the demand for nourishing and transformative nail primers. - **Beauty:** In the beauty industry, innovative nail primers that address common nail health issues can disrupt the market. - **Cosmetics:** The cosmetics industry can explore the potential of nourishing nail primers to enhance the overall manicure experience. ## Related on Trend Hunter - [Self-Correcting Nail Polishes](https://www.trendhunter.com/trends/opi-gelcolor-intelligel-system.md) - [Four-In-One Nail Polishes](https://www.trendhunter.com/trends/fourinone-nail-polis.md) - [Transformative Nail Treatments](https://www.trendhunter.com/trends/orly-beauty-ph-perfector.md) - [Blurring Nail Treatments](https://www.trendhunter.com/trends/nail-retouch.md) - [Innovative Nail Product Collections](https://www.trendhunter.com/trends/nail-products.md) - [Gold-Flecked Cuticle Serums](https://www.trendhunter.com/trends/opi-good-as-gold-cuticle-serum.md) - [Sparkling Nail Support Polishes](https://www.trendhunter.com/trends/glow-getter-nail-luminizer.md) - [Glittering Springtime Nail Polishes](https://www.trendhunter.com/trends/opi-your-way-collection.md) - [Nourishing Nail Serums](https://www.trendhunter.com/trends/360rejuvenation-nail-root-serum.md)