# Monthly Manicure Subscriptions 'Scratch' is a Nail Kit That Delivers a Fresh Manicure Once a Month By Laura McQuarrie | Published 2013-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nail-kit References: [xojane](http://www.xojane.com/beauty/scratch-monthly-mani-box-review) & [subscribe.goscratch.it](https://subscribe.goscratch.it/) The 'Scratch' nail kit comes with nail art, tutorials and tools -- everything you need to set yourself up with for a month's worth of manicures. Although giving yourself a [professional-looking manicure](https://www.trendhunter.com/trends/french-manicure-kit) can seem like a daunting challenge, Scratch's nail kits make the process painless. The 'Scratch Monthly Mani Box' is part of Scratch's subscription service, which delivers [nail wraps](https://www.trendhunter.com/trends/mylee) designed by featured nail artists each month. For $30 a month, Scratch will send its subscribers three nail wrap sets, charms and jewels for each look and a surprise gift in each box. For those who are eager to find what the next box will have in store, Scratch offers a sneek peek at what the next month's nail kit will contain. This is a great way to keep your nails looking gorgeous with very little effort on your part. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 20% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Monthly Manicure Subscriptions:** The trend of monthly manicure subscriptions offers convenience and variety in nail art, providing opportunities for customizable nail kits and curated designs. - **Nail Art Subscription Services:** The growing popularity of nail art subscription services creates opportunities for innovative designs, collaborations with artists, and personalized nail kits. - **DIY Manicures at Home:** The trend of DIY manicures at home inspires opportunities for affordable nail kits, user-friendly tools, and online tutorials for professional-looking results. ### Where This Applies - **Beauty Subscription Services:** The beauty subscription service industry can capitalize on the trend of monthly manicure subscriptions by offering curated nail kits, artist collaborations, and surprise elements. - **Nail Art Supplies:** The nail art supplies industry can embrace the trend of nail art subscription services by providing diverse nail wraps, charms, jewels, and tools that cater to individual preferences. - **Online Beauty Tutorials:** The online beauty tutorials industry can tap into the trend of DIY manicures at home by offering innovative nail art tutorials, step-by-step guides, and product recommendations. ## Related on Trend Hunter - [Natural Manicure Kits](https://www.trendhunter.com/trends/bare-hands-dry-gloss-manicure-kit.md) - [Smart At-Home Nail Salons](https://www.trendhunter.com/trends/at-home-nail-salon.md) - [At-Home Cat-Eye Nail Kits](https://www.trendhunter.com/trends/cateye-nail.md) - [Robotic Manicure Machines](https://www.trendhunter.com/trends/10beauty.md) - [Pizza-Themed Nail Art Kits](https://www.trendhunter.com/trends/emergency-pizza-mani-kit.md) - [Gentle Manicure Removal Systems](https://www.trendhunter.com/trends/magic-soak-manicure-remover.md) - [Ultra-Chic Gel Nail Wraps](https://www.trendhunter.com/trends/mylee.md) - [30-Second Nail Printers](https://www.trendhunter.com/trends/30-sec-nails.md) - [DIY Nail Art Printers](https://www.trendhunter.com/trends/diy-nailbot.md)