# Enriched Nail Treatments Butter London's Nail Base Coat is Powered by Horsetail Extract By Laura McQuarrie | Published 2017-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nail-base-coat References: [butterlondon](http://www.butterlondon.com/Nail/Nail-Treatment/Horse-Power-Nail-Rescue-Basecoat.html) & [vanillabloom.co.nz](http://www.vanillabloom.co.nz/brands/butter-london/butter-london-horse-power-nail-fertilizer.html) Biotin, Vitamin B and Calcium are three main ingredients that can be found in Butter London's [nail base coat treatment](https://www.trendhunter.com/trends/nail-products)—alongside horsetail extract. Some of the most well-known properties of the horsetail plant is that it is antimicrobial and antioxidant-rich. The nourishing Horse Power Nail Rescue Basecoat is formulated to repair and protect nails, preparing them to be perfected and polished with a [colored nail treatment](https://www.trendhunter.com/trends/nail-retouch). This year, the product has been recognized as an award-winning base coat treatment by The Knot. As with all of its nail products, Butter London's Horse Power Nail Rescue Basecoat is formulated without eight toxic ingredients, including formaldehyde, formaldehyde resin, toluene, camphor and more. Many consumers are looking to clean up their beauty routines, which has given rise to a variety of [non-toxic products](https://www.trendhunter.com/trends/manucurist-green-system-in-poppy-red), as well as spas and salons. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Enriched Nail Treatments:** Formulate enriched nail treatments with naturally antimicrobial and antioxidant-rich horsetail extract to cater to consumers looking for non-toxic products. - **Non-toxic Beauty Products:** Create non-toxic beauty products like Butter London's Horse Power Nail Rescue Basecoat that exclude harmful ingredients like formaldehyde, formaldehyde resin, toluene, and camphor. - **Clean Beauty Routines:** Cater to consumers looking for cleaner beauty routines by offering a variety of non-toxic products and services like spas and salons. ### Where This Applies - **Nail Care Industry:** In the nail care industry, using horsetail extract in enriched nail treatments can be a disruptive innovation to cater to health-conscious consumers. - **Beauty Industry:** In the beauty industry, creating non-toxic beauty products like Butter London's Horse Power Nail Rescue Basecoat can be a disruptive innovation to meet the growing demand for cleaner beauty routines. - **Spa and Salon Industry:** In the spa and salon industry, offering non-toxic products and services can be a disruptive innovation to appeal to health-conscious consumers looking for cleaner beauty routines. ## Related on Trend Hunter - [Broccoli-Infused Nail Polish Removers](https://www.trendhunter.com/trends/water-based-nail-polish-remover.md) - [Protective Nail Care Treatments](https://www.trendhunter.com/trends/spf50-nude-veil.md) - [Dermatologist-Approved Botanical Nail Products](https://www.trendhunter.com/trends/nail-and-skin-health.md) - [Nourishing Nail Serums](https://www.trendhunter.com/trends/360rejuvenation-nail-root-serum.md) - [Sparkling Nail Support Polishes](https://www.trendhunter.com/trends/glow-getter-nail-luminizer.md) - [Four-In-One Nail Polishes](https://www.trendhunter.com/trends/fourinone-nail-polis.md) - [Nourishing Nail Oils](https://www.trendhunter.com/trends/nourishing-nail.md) - [Nourishing Nail Scrubs](https://www.trendhunter.com/trends/ethos-kiwi-scrub.md) - [Blurring Nail Treatments](https://www.trendhunter.com/trends/nail-retouch.md)