# Customization-Friendly Nail Art Products The essie nail art studio Elevates DIY Nail Art By Michael Hemsworth | Published 2024-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/nail-art-studio References: [happi](https://www.happi.com/contents/view_breaking-news/2024-05-20/essie-introduces-nail-art-studio-/) & [essie](https://www.essie.com)  The essie nail art studio has been announced by the brand to support DIY nail art enthusiasts and help them achieve an array of styles that support their need for customization. The products include jelly gloss and special effects, which are each formulated to help take manicures to the next level with buildable color and dazzling effects alike. The jelly gloss comes in nine shades to choose from including cheek jelly, ink jelly, arctic jelly and more, while the special effects include satin chromes, pixel pearls and more. US President of essie, [Garnier](https://www.trendhunter.com/trends/garnier-super-uv-cooling-watergel-sunscreen) and [Maybelline](https://www.trendhunter.com/trends/color-tattoo-eye-stix) New York Amy Whang spoke on the essie nail art studio products saying, "The essie brand at its core has always encouraged self-expression and the notion of living life in color. The launch of [Nail Art](https://www.trendhunter.com/trends/nail-designs-ai) Studio brings us closer to not only fitting into the trends we love - but providing the tools and inspiration to set them. We are excited to see essie enthusiasts unleash their inner artists and elevate their nail game like never before." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 62% | Activity: 74% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Personalized-diy-beauty:** Empowering individuals to create unique beauty looks at home through customizable products. - **Special-effects-cosmetics:** Innovative cosmetic formulas that offer a variety of textures and finishes for personalized style. - **Buildable-nail-colors:** Nail polishes designed for layering, allowing users to achieve varying intensities of color and effect. ### Where This Applies - **Cosmetics:** Introduction of innovative products catering to individual creativity in personal grooming. - **Diy-beauty:** Growth in the sector of home-use beauty tools that enable professional-quality results. - **Personal-care:** Expanding consumer demand for customizable personal care products that support self-expression. ## Related on Trend Hunter - [Jewelry-Inspired Nail Polishes](https://www.trendhunter.com/trends/essie-gel-couture-bedazzled-collection.md) - [Innovative Nail Product Collections](https://www.trendhunter.com/trends/nail-products.md) - [Two-Step Nail Systems](https://www.trendhunter.com/trends/gel-couture-collection.md) - [At-Home Gel Polish Systems](https://www.trendhunter.com/trends/gelement.md) - [Curated At-Home Nail Kits](https://www.trendhunter.com/trends/sally-hansen-nail-edit.md) - [Customizable At-Home Nail Solutions](https://www.trendhunter.com/trends/kiss-products1.md) - [At-Home Manicure Accessories](https://www.trendhunter.com/trends/salon-effects-nail-accents.md) - [Frosted Rose Nail Lacquers](https://www.trendhunter.com/trends/frosted-rose-nail.md) - [Glittering Springtime Nail Polishes](https://www.trendhunter.com/trends/opi-your-way-collection.md)