# Multi-Textured Grape Beverages Lindt's 'Nagano Purple Chocolat Drink' Features a Rare Black Grape By Laura McQuarrie | Published 2022-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/nagano-purple References: [entabe](https://entabe.com/49577/lindt-nagano-purple-chocolate-drink) & [soranews24](https://soranews24.com/2022/07/28/lindts-new-nagano-purple-celebrates-a-rare-luxury-japanese-grape-variety/)  Nagano Purple is a rare, high-grade black grape variety that comes from Japan's Nagano Prefecture and these fruits that are carefully hand-harvested are the stars of the newest items at the [Lindt Chocolat Boutique & Cafe](https://www.trendhunter.com/trends/sakura-pistachio-chocolat-drink). These new seasonal items include the 'Nagano Purple Chocolat Drink' and 'Delice Grape' macaroons. This luxe grape is said to have a high sugar content and a refreshingly sour taste, and it's especially easy to enjoy since it is seedless. This key ingredient is worked into the [multi-textured](https://www.trendhunter.com/trends/venchi-chocoviar) Nagano Purple Chocolat Drink, which features whole grains blended with [Lindt white chocolate](https://www.trendhunter.com/trends/lindt-dubai-style-chocolate) and yogurt espuma on top, plus crushed jelly and white chocolate. The macaroons offer a different experience of the aromatic Japanese grapes, infused into the rich white chocolate ganache. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 33% | Activity: 12% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Rare Fruit Ingredients:** Exploring the use of rare and high-grade fruit ingredients in food and beverage products, such as the Nagano Purple black grape featured in Lindt's seasonal items, creating a unique and premium consumer experience. - **Multi-textured Beverages:** Developing beverages with multiple textures and layers, like Lindt's Nagano Purple Chocolat Drink that includes whole grains, yogurt espuma, crushed jelly, and white chocolate, to provide a novel and dynamic sensory experience to consumers. - **Innovative Flavors Combination:** Incorporating unexpected flavor combinations such as grape and chocolate in products, like Lindt's Delice Grape macaroons, to surprise and delight consumers while offering a one-of-a-kind sensory experience. ### Where This Applies - **Premium Chocolate and Confectionery:** The premium chocolate and confectionery industry can leverage high-grade and rare fruit ingredients like Nagano Purple black grapes to create exclusive and indulgent products that cater to consumers' premium taste preferences. - **Beverage:** The beverage industry can explore multi-textured beverages like Lindt's Nagano Purple Chocolat Drink and incorporate premium fruit ingredients to enhance consumer experience and create a competitive edge in the market. - **Bakery and Pastry:** Bakery and pastry shops can take inspiration from Lindt's Delice Grape macaroons and develop innovative flavor combinations to create unique and eye-catching products that are distinct from traditional pastry offerings. ## Related on Trend Hunter - [Pistachio Chocolate Sakura Drinks](https://www.trendhunter.com/trends/sakura-pistachio-chocolat-drink.md) - [Sakura Dessert Beverages](https://www.trendhunter.com/trends/sakura-treat.md) - [Springtime Chocolate Pistachio Drinks](https://www.trendhunter.com/trends/lindt-sakura-kaoru-pistachio-chocolat-drink.md) - [Cherry Blossom Season Drinks](https://www.trendhunter.com/trends/sakura-to-tenku-no-matcha-wa-chocolat-drink.md) - [Grape-Flavored Cafe Drinks](https://www.trendhunter.com/trends/starbucks-japan-three-summer-muscats.md) - [Grape-Infused Coffee Beverages](https://www.trendhunter.com/trends/muscat-grape-cold-brew.md) - [Japanese-Style Matcha Chocolates](https://www.trendhunter.com/trends/lindt-tokyo-style-chocolate-matcha-strawberry.md) - [Chocolate-Dipped Frozen Grapes](https://www.trendhunter.com/trends/chocolate-dipped-frozen-grapes.md) - [Grape-Infused Chocolate Bars](https://www.trendhunter.com/trends/vine-to-bar.md)