# Rubik's Cube Reloaded Naef's Cubicus Toy Hits the Market for Kids and Adults By Rose Nazarali | Published 2009-05-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/naefs-cubicus-toy References: [coolhunting](http://www.coolhunting.com/archives/2009/05/naef_cubicus_to.php) & [nova68](http://www.nova68.com/Merchant2/merchant.mvc?Screen=PROD&Store_Code=nova68&Product_Code=9609) The Cubicus toy is a new take on the [Rubik's Cube](https://www.trendhunter.com/trends/smallest-rubiks-cube). This toys is a [wooden puzzle](https://www.trendhunter.com/trends/capsule-tower) that has similar progressive learning patterns as the old 80's invention, but allows for [stacking and expanding](https://www.trendhunter.com/trends/tetris-tumble-xl) as an added bonus. The Cubicus is easily moved around to create a variety of masterpieces and is suitable for both children and adults. **Implications** - Toys today are getting upgrades from previous versions. People tend to get excited about new things that they have never experienced before. Creating toys that stimulate the mind and are fun at the same time give some people a sense of determination. Products that give people goals are great because people love a sense of accomplishment. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Upgraded Toys:** Creating toys that stimulate the mind and are fun at the same time give people a sense of determination and accomplishment. - **Progressive Learning Patterns:** Toys with progressive learning patterns, like the Cubicus, provide a sense of challenge and achievement. - **Expanding Puzzles:** Puzzles that allow for stacking and expanding, such as the Cubicus, offer a new twist on traditional toys and engage both children and adults. ### Sectors Adopting This - **Toy Manufacturing:** Toy manufacturers can explore the concept of creating upgraded toys that combine mental stimulation and fun for a wide age range. - **Educational Toys:** The Cubicus and similar toys with progressive learning patterns have disruptive innovation potential in the educational toy market. - **Puzzle Games:** The concept of expanding puzzles, like the Cubicus, can create opportunities for innovation in the puzzle game industry. ## Related on Trend Hunter - [Impossible Iridescent Puzzle Cubes](https://www.trendhunter.com/trends/rubiks-impossible-puzzle-cube.md) - [Celebratory Puzzle Toys](https://www.trendhunter.com/trends/50th-anniversary-rubiks-cube.md) - [Smart Rubik’s Cube-Style Puzzles](https://www.trendhunter.com/trends/gocube-22.md) - [Branded Denim Puzzle Cubes](https://www.trendhunter.com/trends/levis-x-rubiks-cube.md) - [Interactive Early Education Toys](https://www.trendhunter.com/trends/tokidos-playcubes.md) - [Cubic Color-Changing Puzzle Toys](https://www.trendhunter.com/trends/rubiks-33-phantom.md) - [Tetrahedral Desk Puzzles](https://www.trendhunter.com/trends/desk-puzzles.md) - [Micro-Sized Puzzle Toys](https://www.trendhunter.com/trends/smallest-rubiks-cube.md) - [Combination Building Block Toys](https://www.trendhunter.com/trends/omnicompatible-wooden-bricks.md)