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# $80 Million Driving Simulators
NADS-1 Provides Closest Thing to Driving a Real Car

By Andrew Robichaud | Published 2009-07-27 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/nads-1
References: [dvice](http://dvice.com/archives/2009/07/80-million-joy.php) & [nads-sc.uiowa.edu](http://www.nads-sc.uiowa.edu/facilities.htm)

The NADS-1 from the University of Iowa is an on-road revolution (for the very low price of $80 million). The driving simulator is the realest thing you can do without actually driving a car.

The main module of the device as a sedan that is enclosed in a giant dome. Based on your steering, the giant dome will move around the room accordingly, but be careful for other poor drivers, there are times when a couple of slick maneuvers are necessary. The machine also mimics the g-force that would come from a motorized vehicle.

If it was $80 million to create and produce it, then how much does it cost to ride it? I’M IN!!!!

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 28% | Activity: 82% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Experiential Simulations:** The rise of experiential simulations provides opportunities for businesses to create immersive experiences for their customers, such as driving simulators.
- **Virtual Reality Training:** As virtual reality technology advances, industries such as transportation and law enforcement could benefit from its use in training and simulation scenarios.
- **Advanced Driver Assistance Systems:** The development of advanced driver assistance systems in the automotive industry could be complemented by the use of realistic driving simulators for testing and refinement.

### Who This Affects Most

- **Automotive:** The automotive industry can use driving simulators to test and refine advanced driver assistance systems, reducing costs and improving safety.
- **Transportation:** Driving simulators can provide a cost-effective alternative to real-world testing for transportation companies, allowing for the evaluation of driver behavior and safety measures.
- **Law Enforcement:** Virtual reality training could simulate high-pressure situations for law enforcement professionals, providing a safe and controlled environment for training purposes.

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