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# Bike Frame Membership Cards
Nada Bike Revolution Spreads the Love of Fixies

By Christopher DeLuca | Published 2011-09-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/nada-bike-revolution
References: [igniteshow](http://igniteshow.com/videos/marc-obrien-nada-bike-revolution) & [nadabike](http://nadabike.com/)

Nada Bike Revolution is a remarkable group of [fixie bike enthusiasts](https://www.trendhunter.com/trends/thecyclingcollective) that is spread out all over America. Nada allows anyone to join the biking revolution with the aim of decreasing car emissions and environmental degradation.

The Nada Bike Revolution has a unique [membership card](https://www.trendhunter.com/trends/nylon-membership): for $100, interested participants receive their own [bare-bones bike frame](https://www.trendhunter.com/trends/objects-from-frames) and can design their own bike from there. This concept allows each of the bikes to be singular creations that do not have an identifiable aesthetic or branding. This is a pretty interesting initiative.

**Implications** - Youth consumers want to connect to with others and do good in the world. The Nada Bike Revolution allows participants to enact meaningful change within a larger group. Companies should attempt to find ways to connect their customers together byway of socially responsible initiatives.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 6% | Activity: 8% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy)

## Key Themes

### Key Themes Behind This Trend

- **Social Impact Bike Clubs:** Forming social impact bike clubs that allows participants to band together and make a positive difference in the community can be a disruptive innovation opportunity for various industries.
- **DIY Bike Design:** Providing opportunities for customers to design their own bikes, like the Nada Bike Revolution membership card, can be a disruptive innovation opportunity for the bike industry and beyond.
- **Anti-branding Aesthetics:** Creating products, like the unique and non-branded bike frames from Nada Bike Revolution, that reject branding and instead value individuality can be a disruptive innovation opportunity for the fashion and lifestyle industries.

### Where This Applies

- **Bike Industry:** The bike industry can capitalize on the DIY bike design trend by offering a range of customizable options for customers.
- **Fashion Industry:** The fashion industry can capitalize on the anti-branding aesthetics trend by creating products that reject branding and instead value individuality.
- **Social Impact Industry:** The social impact industry can capitalize on the social impact bike clubs trend by creating more initiatives that allow customers to band together and make a positive difference in the community.

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