# Concrete Couches This Hardy Sofa by Nacho Carbonell is Softer Than it Looks By Jordan M | Published 2011-02-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/nacho-carbonell References: [gizfactory](http://gizfactory.com/article/soft-concrete-sofa/) & [nachocarbonell](http://nachocarbonell.com/) Concrete might not seem like an ideal material to make a sofa out of, but Nacho Carbonell is a designer and artist who revels in breaking down misconceptions. Made from bags of various shapes and sizes filled with colored concrete, Nacho Carbonell's [unorthodox couches](https://www.trendhunter.com/trends/fossil-furniture) are surprisingly amusing, quirky and soft. Furthermore, the couches can be made on location which allows Nacho Carbonell to fully customize their look, feel and color to the surrounding atmosphere. **Implications** - Using [innovative materials to create everyday products](https://www.trendhunter.com/trends/so-koizumi) that most buyers use on a regular basis is a great way for businesses to appeal to a wide target demographic. The use of [unique materials within everyday objects](https://www.trendhunter.com/trends/trashy) increases the appeal of mundane items. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 37% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Unconventional Furniture:** Exploration of non-traditional materials being used for furniture design presents an opportunity for businesses to appeal to a wider target market. - **On-site Manufacturing:** The ability to manufacture goods on location presents opportunities for businesses to offer customizable products and improve supply chain efficiency. - **Sustainable Design:** Innovation in eco-friendly materials presents a disruptive opportunity for businesses to appeal to eco-conscious consumers with unique design options. ### Industries Being Reshaped - **Furniture Design:** Innovative furniture design using non-traditional materials presents an opportunity for businesses to tap into a wider audience and increase market share. - **Manufacturing:** On-site manufacturing presents an opportunity for businesses to streamline their supply chain and reduce costs while increasing customizability options. - **Sustainability:** The use of eco-friendly materials for furniture design presents an opportunity for businesses to cater to eco-conscious consumers while standing out in a crowded market. ## Related on Trend Hunter - [Squishy Clay-Made Daybeds](https://www.trendhunter.com/trends/soft-soil-daybed.md) - [Plush Sculptural Lounge Sofas](https://www.trendhunter.com/trends/rokko.md) - [3D-Printed Concrete Chairs](https://www.trendhunter.com/trends/chair-none.md) - [Ribbed-Cushioned Couches](https://www.trendhunter.com/trends/note-design.md) - [Contrasting Element Concrete Stools](https://www.trendhunter.com/trends/conecto-modular-stool.md) - [Concrete Sculptural Tables](https://www.trendhunter.com/trends/ancora.md) - [Flexible Landscape-Like Sofas](https://www.trendhunter.com/trends/airberg-sofa-collection.md) - [Brutalist Concrete Furniture](https://www.trendhunter.com/trends/brute-furniture-concept.md) - [Curvy Segmented Outdoor Sofas](https://www.trendhunter.com/trends/segmented-outdoor-sofa.md)