# Dark Skin-Centric Beauty Brands NaChé Cosmetics Aims to Provide a Positive Beauty Experience By Kalin Ned | Published 2024-02-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/nach-cosmetics References: [nachecosmetics](https://www.nachecosmetics.com/about)  NaChé Cosmetics fills an underrepresented niche in the market—the brand places particular emphasis on inclusivity and representation for individuals with darker skin tones when it comes to [lip products](https://www.trendhunter.com/trends/nice-cans-x-cheekbone-beauty). NaChé Cosmetics boasts thoughtful, quality lipsticks that are easy and comfortable to wear. Founder Naché Thompson's personal experience with makeup informs the development of the brand's product line. Thompson found herself avoiding makeup due to discomfort and lack of suitable shades. She channeled the situation to create a brand that can answer these issues with authenticity and reliability. By providing products that cater to a [diverse range of skin tones](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty), NaChé Cosmetics aims to empower individuals to feel confident and comfortable in their skin. This ultimately contributes to building a more [inclusive beauty landscape](https://www.trendhunter.com/trends/live-tinted). Image Credit: NaChé Cosmetics ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 80% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Inclusivity-driven Beauty Brands:** NaChé Cosmetics emphasizes inclusivity through its diverse range of products, setting a trend for beauty brands to cater to underrepresented markets. - **Authentic Representation in Beauty:** NaChé Cosmetics' commitment to authentic representation in its product line highlights a trend for beauty brands to align with diverse customer needs and experiences. - **Empowerment-focused Cosmetic Brands:** NaChé Cosmetics prioritizes empowering individuals through makeup, marking a trend for cosmetic brands to boost confidence and create comfort through their products. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industry can explore opportunities for innovation by focusing on inclusivity and catering to a wider range of skin tones. - **Fashion and Beauty Retail:** In the fashion and beauty retail sector, there is potential for disruption by offering genuine representation and empowering products to diverse customer groups. - **Personal Care and Wellness:** Personal care and wellness industries can seize disruptive innovation opportunities by fostering confidence and comfort through products that address a variety of skin tones. ## Related on Trend Hunter - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Inclusive Toxin-Free Makeup Products](https://www.trendhunter.com/trends/defiance-beauty-by-nechami.md) - [Inclusive Self-Care Cosmetics](https://www.trendhunter.com/trends/choc.md) - [Black Skincare Makeup Ranges](https://www.trendhunter.com/trends/raissa-yame-makeup.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md) - [Inclusive Intimate Skincare](https://www.trendhunter.com/trends/beauty-below.md) - [Clean Mindful Cosmetics](https://www.trendhunter.com/trends/sonela.md) - [Limited-Edition Healing Lip Oils](https://www.trendhunter.com/trends/healing-lip-oil.md)