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# Modular Home Design Companies
Bjarke Ingels Launched Nabr to Reimagine the Housing Market

By Elena Rahman | Published 2021-08-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/nabr
References: [dezeen](https://www.dezeen.com/2021/08/23/bjarke-ingels-nabr-home-design-company/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+dezeen+%28Dezeenfeed%29) & [nabr](https://nabr.com/)

Nabr is the brainchild of Bjarke Ingels, Roni Bahar, and Nick Chim. The home design company aims to reimagine the way we build our residential spaces to create alternative options. The Danish architect, Bjarke Ingels, addresses the discrepancies between housing prices and the quality of housing. While house prices have increased exponentially, the quality has lowered.

Based in Silicon Valley, the company offers [modular and modern housing](https://www.trendhunter.com/trends/vettel-haus) to counteract the housing market's current climate. Residents will also have the opportunity to co-design spaces that are tailored to their specific needs. Nabr will build its homes from a series of [modular elements](https://www.trendhunter.com/trends/muji-muji-55) that can be assembled to create various home styles. Modularity will therefore be used as a force to maximize [housing diversity](https://www.trendhunter.com/trends/affordable-housing-prototype) in an economically friendly way.

Image Credit: Nabr

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 95% | Activity: 95% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### What's Driving This Trend

- **Modular Housing:** The trend towards modular home design and construction as a more flexible and cost-effective alternative to traditional housing construction.
- **Co-designing Spaces:** The trend for home design companies to give residents more input into the design process, tailoring spaces to fit specific needs and preferences.
- **Alternative Housing Options:** The trend towards exploring new options for housing, with an emphasis on affordability, sustainability, and customization.

### Who This Affects Most

- **Construction:** The construction industry has an opportunity to embrace modular housing and new design methods to maximize housing diversity and minimize construction costs.
- **Real Estate:** Real estate agents and developers can increase their market offerings and appeal by exploring alternative housing options to meet the diverse needs of potential buyers.
- **Architecture:** Architects can embrace modular housing and emerging technologies to design more sustainable, affordable, and customizable housing solutions for clients with varying budgets and needs.

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