# Candid Credit Card Campaigns NAB Shows its Good Nature by Rewarding People for Their Honesty By Kevin Young | Published 2012-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/nab References: [wimp](http://www.wimp.com/honestyunrewarded/) & [nab.au](http://www.nab.com.au/wps/wcm/connect/nab/campaigns/personal/204/1?SM_cid=YTUBE_PB_HON12) Everybody loses their possessions at times, and in this [prank](https://www.trendhunter.com/trends/mwcurated) [credit card company](https://www.trendhunter.com/trends/synchrony-bank) NAB shows that honesty shouldn't go unnoticed. Outside a shopping center in Australia, a pair of sunglasses was deliberately placed near an info kiosk and cameras captured honest citizens who picked up the item and returned it to the lost and found. Little do they know, the NAB crew has a slew of stunts that are in line and ready to surprise these good-natured people. As they are returning the item, their names are recorded and they're also being photographed. They leave the kiosk and start their venture into the mall, where their faces become plastered onto [billboards](https://www.trendhunter.com/trends/og-influencers), televisions and even showcased on a cake. As NAB explains, "honesty shouldn't go unnoticed." This definitely isn't a normal day at any shopping mall. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 11% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Rewarding Honesty:** Opportunity for companies to implement campaigns that reward and recognize honesty in customers. - **Surprise Marketing:** Potential for brands to create surprising and memorable marketing experiences for customers. - **Personalized Engagement:** Possibility for brands to engage customers on a personal level by featuring them in marketing materials. ### Sectors Adopting This - **Credit Card:** Credit card companies can develop campaigns that incentivize honesty and create positive customer experiences. - **Marketing and Advertising:** Opportunity for marketing agencies to create unique and surprising campaigns that leave a lasting impact on consumers. - **Retail:** Retailers can adopt similar tactics to engage customers and create memorable shopping experiences. ## Related on Trend Hunter - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md) - [Heartwarming Bank Campaigns](https://www.trendhunter.com/trends/next-thing-you-know.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Humorous Brand Campaigns](https://www.trendhunter.com/trends/ikea-rewards-program.md) - [Feel-Good Financial Campaigns](https://www.trendhunter.com/trends/banksgiving.md) - [Millennial Nostalgia Banking Campaigns](https://www.trendhunter.com/trends/allt-bank.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md)