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# Toy-Covered Footwear
'Come and Play With Me' by Naam Ben Are Dream Heels for Toy Fanatics

By Luisa Amanda Gomes | Published 2010-06-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/naam-ben
References: [thetrendygirl.net](http://www.thetrendygirl.net/2010/06/naam-ben-designer-bottier.html) & [naam-ben](http://www.naam-ben.com/)

Naam Ben creates customized shoes that defy the imagination. His latest line, ‘Come and Play with Me,’ is absolutely dramatic and eye-catching. Naam Ben has combined the crazy world of a toy chest with the even crazier world of stilettos.

The hellacious heels from this Naam Ben line look as if an army of toys has attacked a pair of sexy stilettos, or the heels went stomping through a field of exiled Pokemon figurines. Either way, both parties came out triumphant.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 93% | Activity: 91% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Toy-covered Fashion:** Businesses in the fashion industry can explore the incorporation of toys in their designs to attract unique and playful customers.
- **Customized Footwear:** Opportunities exist for disruptive innovation in the footwear industry, as customers seek more personalized and creative products like those showcased by Naam Ben.
- **Fantasy-inspired Products:** Emerging trends in the toy and fashion industry are focused on incorporating popular fantasy themes, offering new avenues for businesses to create innovative products for a growing market.

### Industries Being Reshaped

- **Fashion Industry:** The fashion industry can take advantage of incorporating playful designs like the toy-covered heels from Naam Ben's line to attract unique customers.
- **Footwear Industry:** Opportunities exist for disruption in the footwear industry as customers become more interested in personalized and creative products, like those showcased by Naam Ben.
- **Toy Industry:** The toy industry can explore partnerships with fashion designers to create new fantasy-inspired products, offering new opportunities for growth and revenue.

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