# Cricket Powder Energy Bars Naak Energy Bars Were Created by Nationally Ranked Athletes By Mishal Omar | Published 2017-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/naak References: [thedieline](http://www.thedieline.com/blog/2016/12/23/naak-energy-bars) & [naakbar](https://naakbar.com/) The creative agency 'the Small Monsters' designed the branding for Naak energy bars, a collection of bars that offer highly unique ingredients. The brand was created by two nationally ranked athletes who would understand the nutritional needs that individuals require in order to perform various professional and athletic endeavors throughout the day. The energy bars contain cricket powder for protein and to provide [lasting energy](https://www.trendhunter.com/trends/rawq-cacaoraspberrywalnut-bar). The natural bars come in chocolate orange and chocolate banana flavors, while their sleek black branding reveals stripes of color in either yellow or orange that reveal those flavors to consumers. These uniquely formulated energy bars are perfect for athletes who require [pick-me-ups and snacks](https://www.trendhunter.com/trends/caffeinated-energy-bar) to fuel their activities of the day. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Sustainable Sports Nutrition:** Exploring the use of alternative protein sources like cricket powder in energy bars and other sports nutrition products. - **Athlete-driven Product Development:** Creating sports nutrition products by athletes who understand the specific nutritional needs of active individuals. - **Innovative Packaging Design:** Utilizing sleek and visually appealing packaging designs that enhance the consumer experience and communicate flavor variations. ### Who This Affects Most - **Sports Nutrition:** Opportunity for sports nutrition brands to incorporate sustainable protein sources like cricket powder into their product offerings. - **Food and Beverage:** Development of unique and nutritious snack products for athletes and health-conscious consumers seeking alternative protein sources. - **Packaging and Design:** Opportunity for packaging and design companies to create visually appealing and functional packaging solutions tailored to sports nutrition products. ## Related on Trend Hunter - [Mini Caffeinated Fruit Snacks](https://www.trendhunter.com/trends/thats-it-energy.md) - [Portable Energy Bar Lineups](https://www.trendhunter.com/trends/eatfit.md) - [Athlete-Fueling Energy Bars](https://www.trendhunter.com/trends/energy-oat-bar.md) - [Creatine-Packed Protein Bars](https://www.trendhunter.com/trends/warriors-creatine-protein-bars.md) - [Nourishing Energy Squares](https://www.trendhunter.com/trends/quantum-energy-squares.md) - [Athlete-Specific Protein Bars](https://www.trendhunter.com/trends/protein-bars1.md) - [Nutritious Brain-Body Bars](https://www.trendhunter.com/trends/creatimes-creatine-protein-bar.md) - [Protein-Forward Energy Balls](https://www.trendhunter.com/trends/the-protein-ball-co-ballsy-by-nature.md) - [Clean-Label Crunchy Protein Bars](https://www.trendhunter.com/trends/south-40-snacks.md)