# Subtly Expressive Streetwear MAGIC STICK Launches the Second Drop of N/A Not Applicable for SS19 By Amy Duong | Published 2019-03-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/na-not-applicable References: [hypebeast](https://hypebeast.com/2019/3/magic-stick-ss19-drop-2-collection-lookbook) & [magicstick.stores.jp](https://magicstick.stores.jp/) Tokyo-based streetwear label MAGIC STICK introduces its second drop of the N/A Not Applicable collection for the Spring/Summer 2019 season. The latest seasonal drop is comprised of bold designs in the form of [utilitarian fashion structures](https://www.trendhunter.com/trends/dickies-and-mastermind-japan). This time, the label takes a more muted approach as stylistic expression through streetwear staples through the details and shapes. The range is comprised of pants, denim, athletic apparel, button-up tops, jackets, and more. Some of the standout items include the Hawaiian shirt adorned with a vintage-style flower informed through graphic print sitting within thick stripes. Another notable piece includes the [militaristic anorak boasting camouflage prints](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi) in a color palette that highlights light brown and subtle red hues. The functional apparel delivers performance through its fastening adjustments and compartmental pockets. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 29% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Utilitarian Fashion Structures:** There is an opportunity for disruptive innovation in the fashion industry by creating streetwear with utilitarian design elements. - **Muted Stylistic Expression:** The trend of using subtle details and shapes in streetwear allows for innovative approaches to expressive fashion. - **Functional Performance Apparel:** Creating streetwear with performance features like fastening adjustments and compartmental pockets can disrupt the athletic apparel market. ### Who This Affects Most - **Streetwear:** Incorporating utilitarian fashion structures in streetwear can revolutionize the industry by merging style and functionality. - **Fashion:** The industry can benefit from exploring innovative ways to express style through muted details and shapes. - **Athletic Apparel:** Infusing functional performance features in athletic apparel can create disruptive innovation opportunities in the market. ## Related on Trend Hunter - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Heritage-Infused Streetwear](https://www.trendhunter.com/trends/aape-by-a-bathing-ape-1.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Collaborative Spring Fashion](https://www.trendhunter.com/trends/martine-rose-x-napapijri.md) - [Apparel Drop Additions](https://www.trendhunter.com/trends/percival-ss25-drop-2.md) - [Spring-Ready Tranquil Fashion](https://www.trendhunter.com/trends/nanamica-2.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md)