# Non-Alcoholic Beer Races Athletic Brewing's NA Beer Mile Combines Training & Speed Drinking By Laura McQuarrie | Published 2021-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/na-beer-mile References: [brewbound](https://www.brewbound.com/news/athletic-brewing-hosts-first-official-non-alcoholic-beer-mile/) & [athleticbrewing](https://athleticbrewing.ca/)  Craft non-alcoholic beer maker [Athletic Brewing](https://www.trendhunter.com/trends/cocktail-inspired-brews) recently hosted its first-ever NA Beer Mile in Connecticut and the one-mile race challenged runners to put their skills to the test. The event combined elements of interval training and speed drinking in a way that all runners can enjoy, especially if they don't consume alcohol. Traditionally with these types of events, runners must consume a 12-ounce alcoholic beer before each quarter-mile lap. This time around, the Connecticut brewery spotlighted its award-winning [non-alcoholic products](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers). As [Athletic Co-Founder and CEO Bill Shufelt](https://www.trendhunter.com/trends/athletic-brewing-company1) said "The beer mile is a time-honored tradition for so many runners, and we wanted to provide a more inclusive and responsible way to participate in the event with great tasting non-alcoholic beer." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 53% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Beer:** The growing popularity of non-alcoholic beer provides an opportunity for disruptive innovation in the beverage industry. - **Athletic Training:** Combining exercise with social drinking creates an opportunity for disruptive innovation in the fitness industry. - **Alternative Events:** Creating new and inclusive sporting events for non-alcoholic drinkers is an opportunity for disruptive innovation in the event industry. ### Where This Applies - **Beverage:** The increasing demand for non-alcoholic drinks and the trend towards healthier living provides an opportunity for disruptive innovation in the beverage industry. - **Fitness:** The combination of exercise and social drinking creates an opportunity for disruptive innovation in the fitness industry. - **Event:** Developing inclusive events catering to non-alcoholic drinkers is an opportunity for disruptive innovation in the event industry. ## Related on Trend Hunter - [Non-Alcoholic Running Beers](https://www.trendhunter.com/trends/tilray-2.md) - [Runner-Focused Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/runners-high-brewing.md) - [Alcohol-Free Oktoberfest Beers](https://www.trendhunter.com/trends/oktoberfest-festbier.md) - [Cocktail-Inspired Non-Alcoholic Beers](https://www.trendhunter.com/trends/cocktail-inspired-brews.md) - [Alcohol-Free Party Packs](https://www.trendhunter.com/trends/dry-january-party-pack.md) - [Summer-Ready Free Beverage Promotions](https://www.trendhunter.com/trends/athletic-brewing-company.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Non-Alcoholic Beer Deals](https://www.trendhunter.com/trends/athletic-brewing-company-1.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/athletic-january.md)