# Rainbow-Splattered Kicks The N-HOOLYWOOD x Generic Surplus SS 2012 Collection is Stylishly Messy By Matt Ho | Published 2012-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/n-hoolywood-x-generic-surplus-ss-2012-collection References: [hypebeast](http://hypebeast.com/2012/01/n-hoolywood-x-generic-surplus-2012-springsummer-collection/) & [genericsurplus](http://www.genericsurplus.com/projects/n.-hoolywood-spring-2012) Paint-splattered designs are either a hit or a miss, but in the case of the N-HOOLYWOOD x Generic Surplus SS 2012 Collection, it's definitely a hit. The N-HOOLYWOOD x Generic Surplus SS 2012 Collection utilizes the latter's Westside sneakers and gives it a messy, but stylish makeover. The [rainbow-splattered look](https://www.trendhunter.com/trends/colors-be-the-palette) on the upper works well and it even has a bit of an artsy aesthetic when you look at it. The shoe is handmade in Japan and is constructed from suede/canvas, as well as a cushioned insole for support. For those who want something much more low-key, the collection does have a [plain white model](https://www.trendhunter.com/trends/break-spectrum) as well. The N-HOOLYWOOD x Generic Surplus SS 2012 Collection will be available in [three colorways](https://www.trendhunter.com/trends/air-force-iii-1). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Paint-splattered Fashion:** Disruptive innovation opportunity: Explore new ways to incorporate paint-splattered designs in clothing and accessories. - **Handmade Japanese Sneakers:** Disruptive innovation opportunity: Develop unique, handmade sneakers with a Japanese aesthetic. - **Artsy-inspired Footwear:** Disruptive innovation opportunity: Combine art and fashion to create footwear with an artsy aesthetic. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce paint-splattered designs in clothing, shoes, and accessories to capture consumer interest. - **Footwear:** Disruptive innovation opportunity: Experiment with handmade, Japanese-inspired sneakers for a niche market segment. - **Art and Design:** Disruptive innovation opportunity: Collaborate with fashion brands to create unique art-inspired footwear that blurs the line between fashion and art. ## Related on Trend Hunter - [Artistic Naturally Dyed Sneakers](https://www.trendhunter.com/trends/3sixteen-x-saucony-peregrine-15-gesso.md) - [Chromatic Textile Sneaker Designs](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection.md) - [Multi-Color Skater Sneakers](https://www.trendhunter.com/trends/parra-and-otw.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Pre-Worn Paint-Splattered Sneakers](https://www.trendhunter.com/trends/air-max-plus-5.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Colorful Personality Sneakers](https://www.trendhunter.com/trends/wool-cruiser-sneakers.md)