# Jailbird Menswear N. Hoolywood Spring 2011 Collection Channels 20s Criminals By Marissa Brassfield | Published 2010-09-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/n-hoolywood-spring-2011 References: [highsnobiety](http://www.highsnobiety.com/news/2010/09/12/n-hoolywood-springsummer-2011-collection-presentation/) & [n-hoolywood](http://www.n-hoolywood.com/) The N. Hoolywood Spring 2011 presentation shown at [Mercedes-Benz Fashion Week](https://www.trendhunter.com/trends/amg-parfum) marked the Japanese label's first appearance there with a line that channels 20s American criminals. Old-school mug shots, stripes and [printed denim](https://www.trendhunter.com/trends/human-made-drop) kept the theme cohesive throughout the show. What a clever way to make an impression! I'm particularly struck by how authentic the mug shots look. See more of the N. Hoolywood Spring 2011 menswear presentation above. **Implications** - Popular television shows such as 'CSI' and 'Bones' have helped popularize a consumer fixation with criminology. This development represents how fascinated consumers have become with deviance, and with such, products that embrace wild behavior are becoming quite popular among consumers who are looking to be entertained. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 50% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Criminal-chic Fashion:** Designers can capitalize on the consumer fixation with deviance by creating clothing lines inspired by criminal aesthetics - **Authentic Nostalgia:** Consumers are drawn to products that authentically embody a past era or subculture, providing opportunities for designers to create collections that channel nostalgic themes - **Pop Culture Influenced Style:** Designers can take advantage of the popularity of crime-themed TV shows by incorporating criminal motifs into their clothing lines ### Industries Being Reshaped - **Fashion Industry:** Fashion designers can create new lines of clothing that cater to consumers with a fascination with deviance and nostalgia - **Entertainment Industry:** Crime-themed TV shows and movies can have a significant influence on the fashion industry, inspiring new trends and styles - **Marketing Industry:** Marketing firms can create campaigns that tap into the popular trend of criminal-inspired fashion and products ## Related on Trend Hunter - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Military-Inspired Outdoor Fashion](https://www.trendhunter.com/trends/test-product-exchange-service.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)