# Interactive Architecture The N Building is Augmented Reality Inspired By Michael Hines | Published 2010-01-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/n-building References: [holykaw.alltop](http://holykaw.alltop.com/the-first-augmented-building) If you are ever in Tachiwaka, Japan, then maybe you should check out the N Building. If you have the [iPhone](https://www.trendhunter.com/trends/auki-labs-mckenna) app for it then you can get an augmented reality experience like no other. The N Building is awesome. Just start your app and aim your camera at the building, and an [augmented reality layer](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores) will appear to show you the [stores inside the building](https://www.trendhunter.com/trends/espacio-movistar) and their current sales and promotions. You can even see what’s being tweeted inside! Check out the N Building app below or peep the pictures above. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Buildings:** Opportunity for architecture firms to incorporate augmented reality technology into building design and create immersive experiences for visitors and occupants. - **Location-based Augmented Reality Apps:** Opportunity for app developers to create location-based augmented reality apps for retail environments that provide customers with an interactive and personalized shopping experience. - **Social Media Integration in Augmented Reality:** Opportunity for marketers and developers to integrate social media platforms into augmented reality experiences, creating new and engaging ways for customers to interact with brands. ### Where This Applies - **Architecture:** Architecture firms can use augmented reality technology to create interactive designs that enhance the visitor experience and differentiate themselves from competitors. - **Retail:** Retailers can use location-based augmented reality apps to provide customers with personalized and interactive shopping experiences, increasing engagement and sales. - **Marketing and Advertising:** Marketers and advertisers can use social media integration in augmented reality to create engaging and memorable brand experiences that increase customer loyalty and drive sales. ## Related on Trend Hunter - [Historic AR Experiences](https://www.trendhunter.com/trends/historic-ar-experience.md) - [AR Home Decor Apps](https://www.trendhunter.com/trends/auki-labs-mckenna.md) - [Kinetic Interaction Pavilions](https://www.trendhunter.com/trends/transmutation-observatory.md) - [AR 3D Model Apps](https://www.trendhunter.com/trends/ar-app-for-iphone.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [Metaverse App-Building Platforms](https://www.trendhunter.com/trends/appbuilding-platforms.md) - [AR Infrastructure Lenses](https://www.trendhunter.com/trends/augmented-reality-lens.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md)