# Anti-Aging Lip Oils Hourglass' Nº 28 Lip Treatment Oil Features a 24k Gold-Plated Tip By Debra John | Published 2024-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/n-28-lip-treatment-oil References: [hourglasscosmetics](https://www.hourglasscosmetics.ca/products/no-28-lip-treatment-oil-1) & [instagram](https://www.instagram.com/hourglasscosmetics/)  Hourglass introduces the iconic 'Nº 28 Lip Treatment Oil,' now enhanced with flattering pigment to provide lips with a rich flush of color. This [advanced anti-aging lip treatment](https://www.trendhunter.com/trends/12factor-revitalizing-lip-enhancer) combines "essential oils, vitamins, and three powerful active ingredients" in a luxurious oil blend. The sleek applicator is distinguished by its opulent 24k gold-plated tip, adding an element of sophistication. The lip oil is available in six flattering shades which include At [Night](https://www.trendhunter.com/trends/night-traveler), [Icon](https://www.trendhunter.com/trends/prime-video), Cameo, Adorn, Bare, and Nocturnal. This luxurious lip oil combines cosmetic appeal with advanced skincare benefits. By offering a rich color infusion alongside anti-aging properties, it caters to consumers seeking both aesthetic enhancement and effective lip care. The inclusion of a 24k gold-plated applicator elevates the product's prestige, appealing to those who value luxury and efficacy in their beauty regimen. Image Credit: Hourglass ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 49% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Skincare-infused Cosmetics:** Products that blend skincare benefits with cosmetic appeal, such as Hourglass' lip oil, target consumers seeking multifunctional beauty solutions. - **Opulent Cosmetic Packaging:** The use of high-end materials like 24k gold-plated tips in product design showcases a trend towards elevated luxury in beauty products. - **Colored Lip Treatments:** Combining rich pigments with advanced lip care addresses the growing demand for dual-purpose products that offer both aesthetic and health benefits. ### Sectors Adopting This - **Beauty and Cosmetics:** The integration of skincare benefits into makeup products signifies a shift towards multifunctional items within the beauty industry. - **Luxury Goods:** Inclusion of precious materials in product design highlights the increasing intersection of luxury and everyday consumer goods. - **Skincare:** Advanced lip treatments that combine anti-aging properties with cosmetic features reflect a growing trend in specialized skincare solutions. ## Related on Trend Hunter - [Protective Plumping Lip Oils](https://www.trendhunter.com/trends/plumping-lip-oil-spf.md) - [Plumping Peptide Lip Oils](https://www.trendhunter.com/trends/peptide-plump.md) - [Plumping Lip Treatments](https://www.trendhunter.com/trends/plump-ambition-hyaluron-lip-oil.md) - [Multidimensional Lip Oils](https://www.trendhunter.com/trends/3d-hydra-lip-oil.md) - [Glossy Hydrating Lip Oils](https://www.trendhunter.com/trends/hydrating-lip-oils.md) - [Solid Serum Lip Tints](https://www.trendhunter.com/trends/solid-serum-lip-tint.md) - [Plush Lip Oils](https://www.trendhunter.com/trends/legendary-lip-oil.md) - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md) - [Shimmery Lip Treatments](https://www.trendhunter.com/trends/new-kissu-lip-mask.md)