# All-Encompassing Sofa Systems The MyWorld by Philippe Starck is Made for the Tech Savvy By Meghan Young | Published 2013-06-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/myworld-by-philippe-starck References: [design-milk](http://design-milk.com/myworld-by-philippe-starck-fo-cassina/) & [starck](http://www.starck.com/) The world is ever-changing and so MyWorld by Philippe Starck hopes to ensure that individuals stay connected to it as conveniently as possible. It is an [all-encompassing sofa system](https://www.trendhunter.com/trends/hybla) that incorporates technology into its design to address all the tech savvy people arising on a daily basis. Set to be produced by Italian furniture manufacturer Cassina, MyWorld by Philippe Starck also addresses the flexibility between the office and home. A customizable piece of furniture, it can come as a [three-seater or armchair](https://www.trendhunter.com/trends/cozmo-hug) and everything in between. It also boasts [tables, box-cupboards and privacy screens](https://www.trendhunter.com/trends/modular-table-and-chair). The famed French designer and architect states, "MyWorld is a cocoon, a nest, a world where we can be egocentric and comfortably commune with our own shadow or collect some snatches of news from the world, that is said to be real." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 59% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Connected Furniture:** New furniture designs that integrate technology into their form and function. - **Customizable Furniture:** Furniture that can be configured in a variety of ways to fit different spaces and needs. - **Flexible Home Office:** Furniture that helps blur the boundary between work and home life by easily transitioning from office to home use. ### Who This Affects Most - **Furniture Manufacturing:** Opportunities for manufacturers to create innovative furniture designs that cater to the tech-savvy consumer and the increasingly blurred line between home and work. - **Interior Design:** Designers can incorporate connected furniture and customizable features to offer clients functional, yet stylish living solutions. - **Smart Home Technology:** Companies that produce home automation systems can explore partnerships with furniture manufacturers to create an even more integrated and connected home experience. ## Related on Trend Hunter - [Hybrid Sofa Designs](https://www.trendhunter.com/trends/adaptable-sofa-system.md) - [Seamless Sofa Systems](https://www.trendhunter.com/trends/come-together-1.md) - [Modular Multifunctional Sofa Designs](https://www.trendhunter.com/trends/hulala-home-elitenest.md) - [Curvaceous Modular Sofa Systems](https://www.trendhunter.com/trends/michelin-modular-sofa-system.md) - [Flexible Tech-Informed Furniture](https://www.trendhunter.com/trends/shift-sofa.md) - [Enveloping Sofa Structures](https://www.trendhunter.com/trends/perron-pillo.md) - [Modular Triangular Sofa Designs](https://www.trendhunter.com/trends/moooi-peaks-sofa.md) - [Modular Sofa Systems](https://www.trendhunter.com/trends/hybla.md) - [Versatile Modular Couches](https://www.trendhunter.com/trends/transformer-couch-20.md)