# Mythical Fashionvertising Daydream Nation's ‘Good Night Deer' Collection By Sandra Winn | Published 2008-12-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mythical-story-fashionvertising-daydream-nations-good-night-deer-collection References: [trendhunter](http://trendhunter.com/sandrawinn) Mythical storytelling has been a part of human culture for thousands of years. Now, some modern companies have implemented the use of their own [modern mythical stories to sell fashion](https://www.trendhunter.com/trends/la-famiglia-collection). This is the case for the company [Daydream Nation](https://www.trendhunter.com/trends/daydream-library) and their ‘Good Night Deer’ Autumn/Winter (A/W) 2008 clothing collection. Apparel in the A/W 2008 ‘Good Night Deer’ collection was made from modern and vintage fashions. In the Daydream Nation catalog story, designs in the pages are showcased along with a myth about man and deer. Sometimes off-the-wall fashions are used, but the ones actually in the collection include the catalog number. ‘Good Night Deer’ by Daydream Nation is, in my opinion, a wonderful and unique form of entertainment. Not just for the short myth told throughout its pages, but for its [eye catching fashion photography](https://www.trendhunter.com/trends/alessandro-micheles). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 53% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Fashion Storytelling:** Fashion companies can create modern mythical stories to sell their products. - **Vintage Apparel:** Modern and vintage fashions can be combined to create unique clothing collections. - **Off-the-wall Fashions:** Unconventional fashion designs can be used to attract attention and create buzz. ### Where This Applies - **Fashion Industry:** Fashion companies can use mythical storytelling and unique apparel designs to differentiate themselves and attract customers. - **Photography Industry:** The use of stunning fashion photography in catalogs and advertisements can help companies stand out and create emotional connections with consumers. - **Marketing Industry:** Innovative marketing approaches, such as using modern mythical stories, can help companies cut through the noise and reach new audiences. ## Related on Trend Hunter - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Mythological Beauty Collections](https://www.trendhunter.com/trends/goddess-collection.md) - [Jamaican Folklore-Inspired Fall Fashion](https://www.trendhunter.com/trends/anansi-rhythm.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Web3-Based Storytelling Projects](https://www.trendhunter.com/trends/the-fabricant-1.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Creative Urban Collaborative Fashion](https://www.trendhunter.com/trends/a-days-march.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)