# Self-Styled Celeb Editorials Diane Kruger Stuns in the Latest MyTheresa.com Photo Shoot By Farida Helmy | Published 2014-07-03 | Updated 2014-07-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mytheresacom-photo-shoot References: [fashiongonerogue](http://www.fashiongonerogue.com/diane-kruger-latest-star-mytheresa-coms-women-series/) & [mytheresa](http://www.mytheresa.com/en-us/top-stories/2-july-2014.html) Known for her innate sense of fashion and being able to pull everything off from a [Chanel](https://www.trendhunter.com/trends/claudia-schiffer-barbie) couture dress to a vintage tee and jeans, Diane Kruger stars in the latest MyTheresa.com photo shoot. Tapped for the online luxury retailer's 'Women' series, the talented actress is the face of a project that shines a spotlight on fashionable women around the globe -- the always-stunning Alexa Chung was among those chosen. For the MyTheresa.com photo shoot, the blonde beauty poses in brands like Stella McCartney, Jason Wu and Valentino and is styled by Tabitha Simmons. Captured by photographer Jason Kim, Kruger talks about how she does her own hair, makeup and chooses her own clothes in the accompanying interview -- which of course is not the norm in [Hollywood](https://www.trendhunter.com/trends/resort-2027-collection)! ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 66% | Activity: 8% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Self-styled Celebrities:** Personal branding and fashion influence are leading to more self-styled celebrity editorials, offering unique opportunities for partnerships and collaborations with luxury brands. ### Where This Applies - **Online Luxury Retail:** The rise of self-styled celeb editorials presents an opportunity for online luxury retailers, like MyTheresa.com, to showcase their products and connect with fashion-forward consumers. - **Photography and Styling:** The demand for talented photographers and stylists is increasing as self-styled celebrity editorials gain popularity, creating opportunities for creative professionals to work with influential figures. - **Hair and Makeup Brands:** Self-styled celeb editorials create a demand for hair and makeup products as celebrities take charge of their own styling, presenting opportunities for hair and makeup brands to collaborate and develop tailored products. ## Related on Trend Hunter - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md) - [Collaboration Springtime Clothing Collections](https://www.trendhunter.com/trends/diane-von-furstenberg-for-target-collection.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)