# Bedazzled Sequin Luxe Cars The BMW XM Gets a Mystique Allure Design Inspired by Naomi Campbell By Amy Duong | Published 2024-05-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/mystique-allure References: [design-milk](https://design-milk.com/car-couture-bmws-xm-mystique-allure-rolls-into-cannes/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_171622038717110&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=lwf5a8aq0100x1tt000ULhi3d2kbg&loc=https%3A%2F%2Fdesign-milk.com%2Fcar-couture-bmws-xm-mystique-allure-rolls-into-cannes%2F&v=1&out=https%3A%2F%2Fwww.bmw.com%2Fen%2Ffreude%2Fthe-bmw-xm-mystique-allure.html&ref=https%3A%2F%2Fdesign-milk.com%2F&title=Car%20Couture%3A%20BMW%27s%20XM%20Mystique%20Allure%20Rolls%20Into%20Cannes&txt=%3Cstrong%3EMystique%20Allure%3C%2Fstrong%3E)  The latest iteration of the classic [BMW](https://www.trendhunter.com/trends/bmw-dare-to-be-you) XM SUV is dubbed the Mystique Allure car. It is bedazzled in shimmering details of sequin applications and a deep velvet finish at the exterior. This is inspired by famed supermodel Naomi Campbell and was unveiled as a part of a red carpet reveal event in France. It took place at the 2024 Cannes Film Festival and is all a part of the overarching Date to be You campaign. The car is inspired by Naomi's favorite color and the exterior has a textured finish for a fashion-centric approach. The shade of Ultramarine takes charge with additional textural contrast of matte accents. Other details include the metallic sequins that detail the kidney grille for a reflective finish. Image Credit: BMW XM ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 81% | Activity: 43% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Fashion-influenced Automotive Design:** Car designs inspired by fashion icons introduce a fresh market for vehicles that blend haute couture with automotive engineering. - **Luxury Sequin Finishes:** Integrating sequin applications into the exterior of vehicles offers a novel fusion of luxury and artistry, attracting affluent clientele. - **Event-based Reveals:** Unveiling high-end products at prestigious events like film festivals enhances brand prestige and creates significant media buzz. ### Industries Being Reshaped - **Automotive:** The trend of incorporating high-fashion elements into car designs is revolutionizing the automotive industry's approach to luxury vehicles. - **Fashion:** The collaboration between automotive and fashion industries opens up new avenues for cross-sector partnerships and innovation. - **Event Marketing:** Showcasing new products at high-profile events elevates brand visibility and aligns the product with a glamorous, exclusive image. ## Related on Trend Hunter - [Supermodel-Backed Automotive Campaigns](https://www.trendhunter.com/trends/bmw-dare-to-be-you.md) - [Futuristic Hybrid SUVs](https://www.trendhunter.com/trends/concept-xm.md) - [Powerful Performance Hybrid SUVs](https://www.trendhunter.com/trends/bmw-xm.md) - [Dynamic Precision Sports Cars](https://www.trendhunter.com/trends/bmw-concept-skytop.md) - [Moon Halo-Inspired Premium Cars](https://www.trendhunter.com/trends/spectre-lunaflair.md) - [Dynamic Artful Car Designs](https://www.trendhunter.com/trends/bmw-m-hybrid-v8.md) - [Japanese-Inspired Car Interiors](https://www.trendhunter.com/trends/twotone-x7.md) - [Rapper-Approved Molten Chrome Sedans](https://www.trendhunter.com/trends/mercedesbenz-cla.md) - [Automatic Color-Changing Vehicles](https://www.trendhunter.com/trends/bmw-ix-flow.md)