# Subtle Heart-Shaped Lipsticks The Mystic Love Lipsticks Offer Color and Hydration By Ell Smith | Published 2018-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mystic-love-lipstick References: [popsugar](https://www.popsugar.com/beauty/Mystic-Love-Heart-Shaped-Lipstick-Review-44527994) & [hsn](https://www.hsn.com/products/mystic-love-heart-lipstick-light-pink/8610353?sz=2&sf=BS0184&ac=&utm_source=cj-ShopStyle+Inc.&utm_medium=affiliate&URL=https%3A%2F%2Fwww.hsn.com%2Fproducts%2Fseo%2F8610353%3Fsz%3D2%26sf%3DBS0184%26ac%3D%26utm_source%3DCJ%26utm_medium%3Daffiliate&utm_term=3020490130&utm_content=2178999-10386598-30ef6b449a794c3d92480395b9000317e732839749269e61b&utm_campaign=HSN+Product+Catalog&akamai-feo=off) Brands are celebrating Valentine's Day in different ways, but these [Mystic Love](https://www.trendhunter.com/trends/finery-fragrances) lipsticks are standing out from the crowd by offering an adorable cosmetic in a [heart-shaped tube](https://www.trendhunter.com/trends/heartshaped-chocolate-tins). These lipsticks are both sentimental and practical, offering the user a gorgeous pop of color, that's as fun to apply as it is to wear. The product has been infused with beeswax, offering a [hydrating shimmer](https://www.trendhunter.com/trends/deeply-hydrating-lipstick) that can be worn comfortably throughout the day. The colors range from light pink to deep red but feature a more sheer finish, resulting in little color transfer. Perfect for the love-filled season, this product would serve as a perfect gift for a loved one, or as a special treat to oneself. Image Credit: HSN.com ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 33% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Heart-shaped Lipsticks:** Heart-shaped lipstick tubes add a novel aspect to cosmetic products that appeals to customers and provides a way for brands to differentiate their products. - **Hydrating Lipsticks:** Lipsticks infused with nourishing ingredients such as beeswax provide customers with a sought-after feature in beauty products. - **Sentimental Cosmetics:** Products that offer an element of emotion or sentimentality, such as these Mystic Love lipsticks, can provide a unique angle for cosmetics brands. ### Who This Affects Most - **Beauty and Cosmetics:** From makeup and skincare to haircare and fragrance, the beauty industry is vast and constantly evolving, providing opportunities for new products and innovation. - **Holiday and Gifting:** Products tailored to specific holidays or offered as gifts provide businesses with increased sales opportunities and can boost brand loyalty. - **Retail and E-commerce:** The rise of online shopping has opened up new possibilities for beauty and cosmetic brands to reach customers and optimize their sales channels. ## Related on Trend Hunter - [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md) - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md) - [Romantic Lipstick-Balms](https://www.trendhunter.com/trends/bisou-balm.md) - [Romantic Candy Brand Cosmetics](https://www.trendhunter.com/trends/sunkissed-x-love-hearts.md) - [Valentine's Day-Themed Beauty Packaging](https://www.trendhunter.com/trends/face-food.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md) - [Opulent Satin Lipsticks](https://www.trendhunter.com/trends/lunar-new-year-lipsticks.md) - [French-Style Sheer Lipsticks](https://www.trendhunter.com/trends/bisou-jelly.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md)