# Mystery Candy Contests The Mystery Sour Patch Kids Campaign Challenges Fans to Solve Clues By Riley von Niessen | Published 2021-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mystery-sour-patch-kids References: [mystery.sourpatchkids](https://mystery.sourpatchkids.com/) & [instagram](https://www.instagram.com/p/CNppaHDnvxE/) For the very first time, Sour Patch Kids has introduced a [mystery flavor](https://www.trendhunter.com/trends/cap-crunchs-mystery-crunch), which the candy brand invites fans to guess through the [Mystery Sour Patch Kids](https://www.trendhunter.com/trends/cadbury-mystery-bars) website. Eligible fans who send in their guesses have a chance of winning a grand prize of $50,000. To get a better idea of what the mysterious flavor might be, they can browse through [Sour Patch Kids'](https://www.trendhunter.com/trends/cringe-or-candy) clues first, which are presented in riddles. So far, the brand has shared one clue with fans and will be unveiling the next one on April 24th. The new flavor is currently available on store shelves, so fans can purchase a few packs and see if they can narrow down their guess. Image Credit: Sour Patch Kids / PR News Wire ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 77% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mystery Flavor Campaigns:** Brands can create mystery flavor campaigns to generate excitement and engagement with consumers. - **Clue-based Promotions:** Using clues to fuel a promotion can drive engagement and provide a fun experience for consumers. - **Gamification of Product Launches:** Creating a game or contest around a product launch can boost excitement and sales. ### Industries Being Reshaped - **Candy:** Candy companies can create mystery flavor or coloring campaigns to drive consumer engagement. - **Food and Beverage:** Food and beverage brands can develop gamified promotions that capitalize on flavor or ingredient mystery to excite consumers. - **Marketing and Advertising:** Marketing and advertising agencies can leverage the gamification trend to create interactive and engaging experiences for their clients' product launches. ## Related on Trend Hunter - [Mystery Flavor Candy Sticks](https://www.trendhunter.com/trends/fun-dip.md) - [Cringe-Worthy Photo Campaigns](https://www.trendhunter.com/trends/cringe-or-candy.md) - [Beverage-Flavored Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-snapple-fruit-flavor-mix.md) - [Mystery Candy Pop-Ups](https://www.trendhunter.com/trends/house-of-mystery.md) - [Mystery Flavor Hotlines](https://www.trendhunter.com/trends/99-brands.md) - [Sourness-Hiding Candy Chews](https://www.trendhunter.com/trends/sour-patch-kids-chews.md) - [Playful Spellbinding Candies](https://www.trendhunter.com/trends/hichew-mystery-mix.md) - [Surprise Flavor Snack Cakes](https://www.trendhunter.com/trends/mystery-flavor-twinkies.md) - [Mystery Milk Beverages](https://www.trendhunter.com/trends/mystery-flavour.md)