# Mystery Product Promotions Tatcha's 'Mystery Treasure' Comes as a Gift with a Sephora Purchase By Laura McQuarrie | Published 2019-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mystery-product References: [bustle](https://www.bustle.com/p/tatchas-mystery-gift-with-purchase-at-sephora-will-give-you-the-brands-new-product-before-anyone-knows-what-it-is-17891274) & [tatcha](https://www.tatcha.com/category/new/) On May 18th, a new product from [Tatcha](https://www.trendhunter.com/trends/new-kissu-lip-mask) will be available for purchase online and before then, [Sephora](https://www.trendhunter.com/trends/sephora-savings-event) is giving customers the chance to get their hands on the new mystery product ahead of others. [Beauty Insider](https://www.trendhunter.com/trends/sephora-spring-savings-event) members who make a purchase of $35 and up through Sephora online have the chance to get a deluxe mystery sample of the new product from Tatcha by using the code “TATCHA” at checkout. This promotion marks the first time that Sephora is supporting a new launch in this way, which is only helping to build anticipation for the mystery beauty product. So far, what fans do know is that the new Tatcha “Mystery Treasure” is being teased in a slim white bottle. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Mystery Product Promotions:** Using mystery promotions to create anticipation for new product launches. ### Sectors Adopting This - **Beauty and Cosmetics:** Utilizing mystery promotions to generate excitement and drive sales in the beauty industry. ## Related on Trend Hunter - [Luxury Beauty Promotions](https://www.trendhunter.com/trends/sephora-spring-savings-event.md) - [Seasonal Shopping Occasions](https://www.trendhunter.com/trends/sephora-savings-event.md) - [Oral Care Surprise Packs](https://www.trendhunter.com/trends/mystery-pack.md) - [Birthday Beauty Gifts](https://www.trendhunter.com/trends/sephoras-2024-birthday-gift.md) - [Mystery-Driven Beauty Brands](https://www.trendhunter.com/trends/enigma-launched.md) - [Beauty Character Keychains](https://www.trendhunter.com/trends/jiyu-chan.md) - [Shimmery Lip Treatments](https://www.trendhunter.com/trends/new-kissu-lip-mask.md) - [Mysterious Tea Bundle Boxes](https://www.trendhunter.com/trends/tea-bundle.md) - [Pre-Release Cosmetics Programs](https://www.trendhunter.com/trends/too-faced-2.md)