# Mermaid-Themed Ice Pops ICEE Just Released a New Mystery Mermaid Flavor for Summer By Katherine Pendrill | Published 2020-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mystery-mermaid-flavor References: [delish](https://www.delish.com/food-news/a32020078/icee-mermaid-mystery-flavor/) & [samsclub](https://www.samsclub.com/p/icee-freeze-squeeze-up-tubes-variety-bonus-pack-frozen-32-ct/prod24460377?pid=_Aff_LS&siteID=TnL5HPStwNw-xPQpkKrxfpxfWdYXiZXFig&ranMID=38733&ranEAID=TnL5HPStwNw&ranSiteID=TnL5HPStwNw-xPQpkKrxfpxfWdYXiZXFig&pubNAME=Skimlinks.com) If you're looking for a summer-friendly treat to stock your freezer with then look no further than ICCE's new Mystery Mermaid flavor. Though [unicorn-themed treats](https://www.trendhunter.com/trends/unicorn-dreams-slush) had their moment, now it seems that mermaid-inspired products are the latest craze and ICCE's new Mystery Mermaid flavor is perfect evidence of that obsession. The new flavor is included as part of a limited-edition pack of popsicles. In addition to the Mystery Mermaid flavor, the pack also contains Cherry, Sour Apple, and Blue Raspberry [ICEE](https://www.trendhunter.com/trends/trollsinspired-icee-flavors) pops. Though it's tough to say exactly what the mermaid-inspired flavor tastes like, it's likely to be something summery. The new ICEE Freeze Squeeze-Up Tubes Variety Bonus Pack is currently available for a limited time from [Sam's Club](https://www.trendhunter.com/trends/peanut-butter-dessert-cups). Image Credit: *Sam's Club.* ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 47% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mermaid-themed Products:** Disruptive innovation opportunity: Create a line of mermaid-themed merchandise, such as clothing and accessories, to cater to the current craze. - **Limited-edition Packs:** Disruptive innovation opportunity: Introduce limited-edition packs of products to create excitement and drive sales. - **Obscure Flavors:** Disruptive innovation opportunity: Experiment with unique and mysterious flavors to appeal to adventurous consumers. ### Industries Being Reshaped - **Frozen Treats:** Disruptive innovation opportunity: Develop innovative frozen treat options, such as Mermaid-Themed Ice Pops, to stand out in the market. - **Retail:** Disruptive innovation opportunity: Collaborate with retailers to launch exclusive product lines or limited-edition packs, boosting sales and attracting customers. - **Food and Beverage:** Disruptive innovation opportunity: Capitalize on the trend of unique and themed flavors by introducing innovative food and beverage products with enticing flavors. ## Related on Trend Hunter - [Mythically Inspired Ice Pops](https://www.trendhunter.com/trends/unicorn-twist-pops.md) - [Movie-Themed Frozen Refreshments](https://www.trendhunter.com/trends/trollsinspired-icee-flavors.md) - [Mythical Creature Ice Pops](https://www.trendhunter.com/trends/bomb-pop-unicorn-wonder.md) - [Cereal-Inspired Slushies](https://www.trendhunter.com/trends/froot-loops-icee.md) - [Slushie-Inspired Frozen Beads](https://www.trendhunter.com/trends/dippin-dots-1.md) - [Ice Pop-Flavored Sparkling Waters](https://www.trendhunter.com/trends/melted-ice-pop.md) - [Icy Cartoon Movie Refreshments](https://www.trendhunter.com/trends/icee-and-smurfs.md) - [Cooling Slushie-Inspired Cereals](https://www.trendhunter.com/trends/kelloggs-icee-cereal.md) - [Ghostly Adventure Refreshments](https://www.trendhunter.com/trends/icee-flavors.md)