# Mystery Meat Photography Peter Augustus' Series Emphasizes Food Production By Vasiliki Marapas | Published 2014-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mystery-meat References: [featureshoot](http://www.featureshoot.com/2014/08/peter-augustus/) & [peteraugustus](http://www.peteraugustus.com/) Texas-born Peter Augustus aims to help us face our food fears with his latest series 'Mystery Meat.' There exists a pretty large disconnect between the origins of our dinner and what it looks like when it's served to us on a plate. The middle man -- all that prep work of [cleaning, processing and packaging](https://www.trendhunter.com/trends/meatcrafters) -- seems to be completely ignored, or at least taken for granted. Augustus experienced a bit of a culture shock moving to Hong Kong, where the propriety of concealing any food that isn't visually appealing is most certainly not practiced. Instead, [meat shops](https://www.trendhunter.com/trends/carnea) all over the city brazenly and gruesomely display every animal part you can think of in their store windows. Though it might be a bit disconcerting upon first glance, we must admit that this practice is more honest than its Westernized counterpart, a method which is centered on camouflage and disguise. Of course, while not immediately appetizing, [the series](https://www.trendhunter.com/trends/still-life-1) isn't meant to disturb or repulse, but rather remind us about the production that goes into our food. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 94% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Transparent Food Production:** Opportunity for companies to promote transparent methods of food production to increase consumer trust and knowledge. - **Alternative Culinary Presentation:** Opportunity for chefs and restaurants to experiment with unconventional, honest culinary presentations that showcase the origins and processing of food. - **Photography for Food Education:** Opportunity for photographers and educators to use art and visuals to educate consumers on the realities of food production and promote conscious consumption. ### Who This Affects Most - **Food Production:** Opportunity for food producers to implement transparent and ethical methods of farming, processing, and packaging to meet the demand for honest and sustainable food production. - **Food Service:** Opportunity for restaurants and other food service businesses to use unconventional culinary presentations to convey the origins and processing of food and elevate the dining experience. - **Education:** Opportunity for educators, schools, and institutions to use photography and art to educate students and the public on food production and promote conscious consumption and sustainability. ## Related on Trend Hunter - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Hybrid Meat Vegetable Concepts](https://www.trendhunter.com/trends/leyu-li.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Cultivated Chicken Meals](https://www.trendhunter.com/trends/cultivated-chicken.md) - [Cultivated Meat Tasting Menus](https://www.trendhunter.com/trends/cultivated-meat-tasting-menu.md)