# Easter-Themed Game Giveaways Fanatical's 'Mystery Egg Bundle' Holds Golden Egg Prizes By Colin Smith | Published 2023-04-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mystery-egg-bundle References: [fanatical](https://www.fanatical.com/en/bundle/mystery-egg-bundle)  Fanatical, a popular United Kingdom-based verified retailer of video games and software, launched the '[Mystery Egg Bundle](https://www.trendhunter.com/trends/village-bakery-mystery-hot-cross-buns)' at varying price points. The bundle offers customers the ability to buy either 1, 5, 10, 15, or 20 random Steam game codes, each of which are guaranteed to be for a different game. The codes are then distributed in the form of "Mystery Eggs" which are colored according to their rarity. Lower-tier mystery eggs will give the player a small game usually worth $10 or less, while the highest-rarity egg, the Golden Eggs, will give the player impressively valuable rewards. These rewards include AAA-tier video games worth $70, [Steam Deck](https://www.trendhunter.com/trends/project-killswitch) gaming consoles worth $700, and Steam Deck accessory bundles worth up to $100. The largest version of the bundle, the 20-key version, retails for $15 USD. Image Credit: Fanatical ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 5% | Activity: 21% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Easter-themed Giveaways:** Offering Easter-themed giveaways with gamified experiences can incentivize customer engagement and create buzz for a brand. - **Mystery Bundles:** Creating mystery bundles with varying rarities can drive sales and excitement for video game and software retailers. - **Randomized Content Distribution:** Randomized content distribution can create anticipation and excitement, increasing engagement with customers. ### Sectors Adopting This - **Video Game Retailing:** Offering mystery bundles with rare prizes can improve sales and increase customer engagement in the gaming industry. - **E-commerce:** Mystery bundles with gamified experiences can boost sales and traffic for e-commerce platforms. - **Marketing and Advertising:** Creating Easter-themed giveaways with unique prizes can generate buzz and create memorable experiences for customers, improving a brand's marketing and advertising strategies. ## Related on Trend Hunter - [Holiday Video Game Promotions](https://www.trendhunter.com/trends/epic-games-store.md) - [Difficult Video Game Bundles](https://www.trendhunter.com/trends/humbling-soulslikes.md) - [Humanitarian Game Bundles](https://www.trendhunter.com/trends/stand-with-ukraine.md) - [Iconic Title Game Bundles](https://www.trendhunter.com/trends/play-the-legends.md) - [Charitable Farming Game Bundles](https://www.trendhunter.com/trends/down-on-the-farm.md) - [Holiday-Themed Mobile Gaming Events](https://www.trendhunter.com/trends/dobble-go.md) - [Pride Month Gaming Bundles](https://www.trendhunter.com/trends/queer-games-bundle.md) - [Gaming GPU Bundles](https://www.trendhunter.com/trends/raise-the-game.md) - [Egg-Centric Metaverse Games](https://www.trendhunter.com/trends/american-egg-board.md)