# Mystery Color Macaroni Cups Great Value is Selling Wicked Mystery Color Macaroni & Cheese By Laura McQuarrie | Published 2024-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mystery-color-macaroni-cheese References: [people](https://people.com/walmart-has-wicked-mystery-macaroni-and-cheese-pink-green-color-changing-cheese-8728448)  Leading up to the release of the highly anticipated movie-musical [Wicked](https://www.trendhunter.com/trends/keebler-wicked) in cinemas, [Walmart's](https://www.trendhunter.com/trends/goodles-mac-and-cheese-flavors) Great Value brand introduced Mystery Color Macaroni & Cheese to put a fantastical twist on a classic, quick-cooking comfort food. The color-changing meal features either pink or green, each color representing the personalities of Elphaba and Glinda. Surprise-filled, color-changing products like this one with an element of mystery tap into the magic of Oz and the wonders of the fictional world that birthed the witches. Like other officially released, [color-changing Wicked products](https://www.trendhunter.com/trends/wicked-for-good-x-kristin-ess-hair) that have been released from other brands, these microwavable cups featuring silhouettes of the movie's main characters prompt shoppers to buy multiples until they get the result they want. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 50% | Activity: 63% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Color-changing Food Products:** Color-changing food items create an interactive dining experience that adds an element of surprise and delight. - **Movie-branded Consumption:** Products tied to popular movie franchises enhance fan engagement through themed consumer goods. - **Mystery Packaging:** Mystery packaging incentivizes repeat purchases by embedding an element of unpredictability into everyday products. ### Where This Applies - **Food & Beverage:** The food and beverage sector is exploring sensory-enhancing experiences to differentiate products in competitive markets. - **Entertainment Merchandise:** Entertainment franchises are leveraging their brands to create bespoke merchandise that extends the movie experience into consumer lifestyles. - **Retail & E-commerce:** Retailers and online stores are using exclusive, franchise-based products to drive customer loyalty and repeat purchases. ## Related on Trend Hunter - [Color-Changing Cupcake Mixes](https://www.trendhunter.com/trends/cupcake-kit.md) - [Witchy Dual-Color Cake Mixes](https://www.trendhunter.com/trends/betty-crocker-wicked-collectors-edition-cake-mix.md) - [Brightly Hued Musical Cereals](https://www.trendhunter.com/trends/wicked-cereals.md) - [Magical Pink Whipped Creams](https://www.trendhunter.com/trends/wicked-for-good-x-classic-cream.md) - [Color-Changing Hot Chocolate Drinks](https://www.trendhunter.com/trends/colorful-hot-chocolate.md) - [Witchy Ready-to-Bake Cookies](https://www.trendhunter.com/trends/wickedinspired-pillsbury-shape-cookies.md) - [Superhero-Themed Mac-and-Cheese](https://www.trendhunter.com/trends/black-panther-boxes.md) - [Theatrical Bakeware Collections](https://www.trendhunter.com/trends/wicked-for-good-x-le-creuset.md) - [Dual-Flavor Movie-Inspired Cakes](https://www.trendhunter.com/trends/wicked-celebration-cake.md)