# Mysterious Burger Chain Deliveries Burger King is Now Mailing Mystery Boxes to DoorDash Customers By Katherine Pendrill | Published 2019-01-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mystery-boxes References: [brandeating](https://www.brandeating.com/2019/01/burger-king-will-ship-you-free-mystery-box-when-you-make-a-door-dash-delivery-order-of-10-dollars-or-more-through-february-4-2019.html) & [qsrmagazine](https://www.qsrmagazine.com/news/burger-king-teams-doordash-mystery-box-super-bowl-deal) If you like surprises, then you'll be excited to hear that [Burger King](https://www.trendhunter.com/trends/bk-advent-calendar) is mailing 'Mystery Boxes' to customers who order delivery now through February 4th. Even more mysterious, the new promotion appears to be linked to the Super Bowl. As a teaser on [Burger Kings](https://www.trendhunter.com/trends/burger-king-snack-box) YouTube channel suggests, the iconic burger chain is teaming up with [DoorDash](https://www.trendhunter.com/trends/lunch-box-giveaway) for some kind of Super Bowl partnership. As part of the promotion, Burger King customers who place a DoorDash delivery order of $10 or more will be able to enter the code MYSTERYBOX. Burger King will then ship a Mystery Box straight to the customer's home with the appropriate instructions. While the contents remain unknown, Burger King states that the boxes are valued at about $30. As DoorDash Chief Operating Officer teases, "This limited-edition Mystery Box creates a unique, engaging and innovative experience, and we are excited to launch it nationwide for our customers." Image Credit: *Burger King.* ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Mystery Box Promotions:** Exploring the potential for other companies to offer Mystery Box promotions in order to engage customers in unique and unexpected ways. - **Collaborative Marketing Campaigns:** Exploring the benefits of partnering with another brand or company to create a marketing campaign that is more than the sum of its parts. - **Surprise-and-delight Strategies:** Exploring the potential for surprise-and-delight strategies, where companies create memorable experiences for customers by providing unexpected and valuable gifts or experiences. ### Where This Applies - **Fast Food:** Opportunities for fast food chains to create unique and memorable experiences for their customers, potentially through partnerships with other brands or surprise-and-delight strategies. - **Delivery Services:** Opportunities for delivery services to partner with other companies and create unique promotions that encourage customers to use their services. - **Marketing Agencies:** Opportunities for marketing agencies to help brands create memorable campaigns and unique experiences for their customers through creative collaboration and surprise-and-delight strategies. ## Related on Trend Hunter - [Online-Only QSR Snack Packs](https://www.trendhunter.com/trends/burger-king-snack-box.md) - [Collectible Lunch Box Giveaways](https://www.trendhunter.com/trends/lunch-box-giveaway.md) - [Branded QSR Advent Calendars](https://www.trendhunter.com/trends/bk-advent-calendar.md) - [Consumer-Driven QSR Burger Contests](https://www.trendhunter.com/trends/million-dollar-whopper-contest.md) - [Entertainment Group QSR Meals](https://www.trendhunter.com/trends/burger-battle-box.md) - [Burger Subscription Services](https://www.trendhunter.com/trends/burger-lab.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Supersized Delivery Sweepstakes](https://www.trendhunter.com/trends/doordashs-big-game.md) - [Nationwide Food Service Shipping](https://www.trendhunter.com/trends/nationwide-shipping.md)