# Yelp Killers MySpace and Citysearch Join Forces for MySpace Local By Marissa Brassfield | Published 2009-04-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/myspace-local References: [mashable](http://mashable.com/2009/03/31/myspace-local/) [MySpace](https://www.trendhunter.com/trends/noplace-app) and Citysearch have teamed up to create MySpace Local, a location-based business database that will allow MySpace users to submit reviews of shops, restaurants and lounges. The service seems to aim squarely at sites like [Yelp](https://www.trendhunter.com/trends/yelp-3).com that allow users to search for restaurants by neighborhood and cuisine. MySpace Local will leverage Citysearch's considerable existing database of businesses. And since Citysearch has also worked [Facebook](https://www.trendhunter.com/trends/yuppie) Connect on its site, it looks like Citysearch will make out like a bandit from its foray into social networking. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Location-based Business Databases:** Disruptive innovation opportunity: Develop a more comprehensive and user-friendly location-based business database to compete with MySpace Local and Yelp.com. - **User-generated Reviews:** Disruptive innovation opportunity: Create a platform that incentivizes users to submit high-quality reviews, providing a more reliable alternative to MySpace Local and Yelp.com. - **Social Network Integration:** Disruptive innovation opportunity: Integrate social networking features with existing business directories to enhance user engagement and attract a wider user base away from the likes of MySpace Local and Yelp.com. ### Where This Applies - **Online Business Directories:** Disruptive innovation opportunity: Develop an online business directory that offers unique features and functionalities to compete with MySpace Local and Yelp.com. - **Social Networking Platforms:** Disruptive innovation opportunity: Build a social networking platform specifically tailored to connect users with local businesses, providing a more targeted and personalized experience compared to MySpace Local and Yelp.com. - **Review Management Solutions:** Disruptive innovation opportunity: Create a comprehensive review management solution that helps businesses gather and analyze customer feedback, offering a valuable alternative to MySpace Local and Yelp.com. ## Related on Trend Hunter - [AI-Powered Review Insights](https://www.trendhunter.com/trends/yelp-3.md) - [Social Networking Hubs](https://www.trendhunter.com/trends/internet-social-caf.md) - [AI-Driven Discovery Features](https://www.trendhunter.com/trends/yelp-guaranteed.md) - [Social Restaurant Review Platforms](https://www.trendhunter.com/trends/crubster.md) - [Hyperlocal Social Networks](https://www.trendhunter.com/trends/hyperlocal-social-networks.md) - [Foodie Networking Apps](https://www.trendhunter.com/trends/yourtable.md) - [Social City Exploration Apps](https://www.trendhunter.com/trends/geometrik-app.md) - [Social Dining Networks](https://www.trendhunter.com/trends/recce.md) - [AI-Powered Local Recommendations](https://www.trendhunter.com/trends/epic-fusion.md)