# Skin-Matching Skivvies MySkins is Designed to be Invisible Under Summer Clothes By Marissa Brassfield | Published 2009-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/myskins References: [luxist](http://www.luxist.com/2009/07/12/myskins-skin-matching-lingerie/) & [myskins](http://www.myskins.com/) One of the biggest problems with most [lingerie](https://www.trendhunter.com/trends/boobwear-brand-nuudii) is that no matter what it claims, it's not actually invisible underneath clothing; the MySkins line of [skin-matching underwear](https://www.trendhunter.com/trends/hanky-panky), however, may be the first to walk the talk. MySkins are made in 20 shades; upon request, they'll send you a free color-matching card, and there's also a PDF version of the card on their website. With tag-free, [seamless cuts](https://www.trendhunter.com/trends/calvin-klein-shapewear), MySkins not only blend in with your skin underneath clothing, they also won't give your secret away with a bump or visible line. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 93% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Color-matching Underwear:** Disruptive innovation opportunity: Develop technology to automate the color-matching process for lingerie. - **Seamless Lingerie:** Disruptive innovation opportunity: Create a new manufacturing process for seamless lingerie to improve comfort and invisibility. - **Invisible Undergarments:** Disruptive innovation opportunity: Invent a new fabric or material that is truly invisible under clothing. ### Where This Applies - **Lingerie Industry:** Disruptive innovation opportunity: Introduce new production techniques and materials to revolutionize the lingerie market. - **Fashion Industry:** Disruptive innovation opportunity: Collaborate with fashion designers to create innovative and invisible undergarments that enhance clothing. - **Textile Industry:** Disruptive innovation opportunity: Develop new textile technologies to create undergarments that seamlessly blend with different skin tones. ## Related on Trend Hunter - [Seamless Chafe-Prevention Undergarments](https://www.trendhunter.com/trends/noosh.md) - [Minimalist Shapewear Undies](https://www.trendhunter.com/trends/shapewear-undies.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Customizable Shapewear Collections](https://www.trendhunter.com/trends/knix-shapewear-collection.md) - [Ultra-Comfortable Bare Mesh Bras](https://www.trendhunter.com/trends/bare-mesh-bras.md) - [Sleek Moisture-Wicking Camisoles](https://www.trendhunter.com/trends/airism-bra-camisole.md) - [Leak-Proof Intimate Collections](https://www.trendhunter.com/trends/knix-2.md) - [Empowering Menstrual Care Solutions](https://www.trendhunter.com/trends/menstrual-care-solutions.md) - [Shaping Swimwear Lines](https://www.trendhunter.com/trends/shaping-swimwear.md)