# Textured Skincare Packaging mySkin's is Packaged with 'Skin Paper' That Mimics Dry or Oily Skin By Laura McQuarrie | Published 2017-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/myskin References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/06/myskin.html) & [myskinneedsre](http://myskinneeds.care/) To bring a haptic experience to the act of choosing appropriate [skincare products](https://www.trendhunter.com/trends/weledas-skin-food-glow-studio) for one's skin, mySkin launched its MySkinNeeds [face cream](https://www.trendhunter.com/trends/nursem-hand-cream-cracker) in standout packaging. MySkinNeeds is packaged in boxes with 'Skin Paper,' which has been developed to mimic the textures of oily, dry, normal or rough skin. As such, those who encounter the packages are able to touch the skincare product boxes and feel which product will be right for their own use. mySkin was able to create Skin Paper by adding ingredients like silicone, chalk and wood fiber to the packaging. To complement the rich textural experience, each box is labeled with phrases like "mySkin Needs Purifying" or "mySkin Needs Nourishing" to reinforce the benefits that will be received from the use of each type of cream. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 61% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Haptic Packaging:** Opportunity to create packaging that provides a tactile, interactive experience for consumers to choose products. - **Texture Mimicking:** Opportunity to develop materials that mimic different textures, such as oily, dry, or rough skin, to enhance the sensory experience. - **Personalized Packaging:** Opportunity to customize packaging labels and materials to communicate specific benefits and target individual needs. ### Where This Applies - **Skincare:** Disruptive innovation opportunities in creating innovative packaging that enhances the product selection process. - **Materials:** Disruptive innovation opportunities in developing new materials that mimic different textures to create interactive packaging. - **Personal Care:** Disruptive innovation opportunities in creating personalized packaging that communicates product benefits and caters to individual needs. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Skincare Delivery Shifts](https://www.trendhunter.com/trends/nuon-medical.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Takeout-Style Serum Sets](https://www.trendhunter.com/trends/skin-sips.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md)