# Controversial Eco-Couture The Myrium Benoit 'Pliure Offensive' Collection is Rebellious By Amanda Chang | Published 2010-12-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/myrium-benoit-pliure-offensive References: [alexandreguilbeault](http://www.alexandreguilbeault.com/ph_fashion.html) For the rebellious fashionistas out there, you'll simply love the Myrium Benoit 'Pliure Offensive' collection. A true line of yin and yang inspiration, the recycled leather line has stirred up its own controversy with the collection's "resistant" back story. Though inspired by the Japansese paper art of Origami, the collection's true inspiration lies within the forces of opposition and the complementary. With a dark, mysterious combination of black and red, the Myrium Benoit 'Pliure Offesnive' is sure to become popular items for the badass individual ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Disruptive innovation opportunity: Develop eco-friendly materials and production processes for the fashion industry. - **Origami-inspired Fashion:** Disruptive innovation opportunity: Combine origami techniques with fashion design to create unique and visually appealing garments. - **Rebellious Fashion:** Disruptive innovation opportunity: Explore unconventional and provocative fashion styles to cater to the rebellious consumer segment. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Utilize sustainable practices and materials to create environmentally friendly fashion products. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop innovative techniques and technologies for recycling and repurposing leather and other materials used in fashion. - **Retail and E-commerce:** Disruptive innovation opportunity: Create platforms and experiences that cater to the rebellious fashion consumer segment, offering unique and edgy fashion choices. ## Related on Trend Hunter - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Versatile Sculptural Outerwear](https://www.trendhunter.com/trends/transhabit-collection.md) - [Premium Outerwear Collections](https://www.trendhunter.com/trends/rudsak-fallwinter-24.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md)