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# Melting Makeup Portraits
'Myriam' by Saima Altunkaya is a Beautiful Wet Beauty Shoot

By Marissa Brassfield | Published 2009-11-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/myriam-by-saima-altunkaya
References: [behance.net](http://www.behance.net/Gallery/myriam/313184) & [saima-altunkaya](http://www.saima-altunkaya.com/)

Typically, [smoky eye makeup](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross) and water don’t mix, but ‘Myriam’ by Saima Altunkaya disproves that theory in spades. This photo shoot features a made-up model soaking wet, and it’s gorgeous. The [smeared eyeliner](https://www.trendhunter.com/trends/cloud-touch-finish-collection) and [clumped mascara](https://www.trendhunter.com/trends/futurewise) make it plausible for the model to have emerged from a fight with a water hose, but there’s a vulnerability to these images that makes me wonder if the model has been crying.

Check out more shots from ‘Myriam’ by Saima Altunkaya above, and keep clicking for more soaking-wet photo shoots and features by Altunkaya.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 82% | Activity: 93% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Wet Makeup:** The trend of incorporating water and wetness into makeup looks, creating a unique and vulnerable aesthetic
- **Vulnerable Imagery:** The trend of using makeup and other forms of self-expression to convey vulnerability in artistic photography
- **Imperfect Makeup:** The trend of embracing smeared eyeliner and clumped mascara, challenging traditional beauty standards

### Where This Applies

- **Beauty:** This trend presents an opportunity for cosmetics companies to expand their product lines to include waterproof and smudge-proof makeup products that are designed to be used in wet settings
- **Fashion Photography:** This trend provides opportunities for fashion photographers to explore new and creative ways of capturing vulnerability and emotion in their work
- **Advertising:** This trend offers possibilities for advertisers to create unique and memorable campaigns that tap into the trend of imperfect, vulnerable imagery

## Related on Trend Hunter

- [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md)
- [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md)
- [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)
- [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md)
- [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md)
- [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md)
- [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md)
- [Glassy Setting Sprays](https://www.trendhunter.com/trends/legendary-glow-setting-spray.md)
- [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md)
