# Protein Bar Christmas Countdowns MyProtein's Advent Calendar Contains 24 Mystery Protein Bars By Laura McQuarrie | Published 2018-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/myproteins-advent-calendar References: [womenshealthmag](http://www.womenshealthmag.co.uk/life-skills/shopping/7411/healthy-advent-calendar/) & [myprotein](https://www.myprotein.com/sports-nutrition/protein-fuelled-advent-calendar/11565019.html) [MyProtein's](https://www.trendhunter.com/trends/easter-collection-box) advent calendar this year gives health-conscious consumers the chance to count down the days in December until Christmas with 24 best-selling protein-packed snacks from its range. The Protein-Fuelled Advent Calendar is designed with windows that hide snacks like 'THE Carb Crusher,' the 'Baked Protein Cookie' and the 'Lean Protein Bar,' which can be discovered on a daily basis. As many fitness enthusiasts are already in the habit of eating [protein-packed products daily](https://www.trendhunter.com/trends/fulfil-nutrition) to support their physical activities, this advent calendar offers a healthy way to celebrate the season without disrupting one's regular refueling routine. While many food and beverage-filled advent calendars for adults have been launched over the past few years, many consumers are now turning to holiday countdowns with a focus on upkeeping their health. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 66% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Health-focused Advent Calendars:** Creating advent calendars with a focus on health-conscious products offers a unique twist on holiday countdown traditions. - **Personalized Advent Calendars:** The emerging trend of advent calendars with personalized products tailored to individual health or dietary needs creates an opportunity for customization and personalization in the food industry. - **Protein-packed Snacks:** The rise of protein-packed snacks as a growing trend in the food industry provides opportunities for innovation in product development and marketing. ### Who This Affects Most - **Health and Wellness:** The health and wellness industry has the opportunity to capitalize on the trend of health-focused advent calendars, offering varied products in their calendars for different segments of consumers. - **Food and Beverage:** The food and beverage industry can take advantage of the emerging trend of personalized advent calendars and protein-packed snacks to create products that cater to individual customer needs. - **Fitness:** The fitness industry can create opportunities for companies to collaborate on advent calendars that offer both fitness and nutrition products to keep customers engaged during the holiday season. ## Related on Trend Hunter - [Easter-Themed Protein Snack Boxes](https://www.trendhunter.com/trends/easter-collection-box.md) - [Wellness Advent Calendars](https://www.trendhunter.com/trends/healf-advent-calendar.md) - [Probiotic Pet Advent Calendars](https://www.trendhunter.com/trends/pigs-in-blankets-dog-advent-calendar.md) - [Collaboration High-Protein Snack Bars](https://www.trendhunter.com/trends/hotel-chocolat-x-myprotein.md) - [Festive Protein Balls](https://www.trendhunter.com/trends/protein-ball-co-1.md) - [Healthful Advent Calendars](https://www.trendhunter.com/trends/beauty-wellness-advent-calendar.md) - [Easter Chocolate Protein Bars](https://www.trendhunter.com/trends/grenade-soft-core-creme-egg-protein-bar.md) - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md) - [Minty Protein-Packed Bars](https://www.trendhunter.com/trends/chocolate-mint-cookie-bar.md)